Instagram vs Snapchat image sizes 2026

One file works on both for 1 formats, one layout with two exports for 2, and 1 need their own layout. 3 of 8 layouts below serve both platforms.

InstagramvsSnapchat

Check one creative against Instagram and Snapchat

Drag & drop your creative or click to choose a file Checked against 25 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Instagram	Snapchat	For both
Square	Feed Image - Square (1:1) 1:130 MB JPGPNG	Collection Ad - Product Tile 1:12 MB JPGPNG	One layout, two exports
Vertical / Portrait	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	One layout, two exports
Landscape	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	—	Only on Instagram
Carousel	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	—	Only on Instagram
Profile picture	Profile Picture 1:1— JPGPNG	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	One file
Cover / Header	—	Story Ad - Discover Tile / Cover 3:52 MB PNG	Only on Snapchat

One creative set for both

Layouts: 8 · used on both platforms: 3

9:16Image Both

Master size Export sizes Max weight5 MBSnapchat FormatsJPGPNG

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560

Snapchat Single Image or Video Ad (Top Snap) 1080×1920·Story Ad - Individual Snap 1080×1920·Collection Ad - Hero Image/Video 1080×1920·Spotlight Ad (vertical full-screen) 1080×1920·Sponsored Snap (direct Chat/inbox) 1080×1920
9:16Video Both

Master size Export sizes Max weight1 GBSnapchat FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560

Snapchat Standard Commercial (non-skippable) 1080×1920·Extended Play Commercial 1080×1920
1:1Image Both

Master size Export sizes Max weight2 MBSnapchat FormatsJPGPNG

Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080

Snapchat Collection Ad - Product Tile 160×160
4:5Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
2:3Image

Master size Max weight2 MB Formats—

Snapchat Public Profile Header Image
3:5Image

Master size Max weight2 MB FormatsPNG

Snapchat Story Ad - Discover Tile / Cover

Text limits

Every value each platform uses for the field, characters unless noted

Field	Instagram	Snapchat
Headline	40	34 · 55
Primary text	44 · 125	—
Advertiser name	—	32
Message	—	500

Video side by side

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB