Instagram vs TikTok image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 2 need their own layout. 2 of 11 layouts below serve both platforms.

InstagramvsTikTok

Check one creative against Instagram and TikTok

Drag & drop your creative or click to choose a file Checked against 25 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Instagram	TikTok	For both
Square	Feed Image - Square (1:1) 1:130 MB JPGPNG	—	Only on Instagram
Vertical / Portrait	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Instagram
Landscape	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	—	Only on Instagram
Carousel	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	Different layouts
Profile picture	Profile Picture 1:1— JPGPNG	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	One layout, two exports
Display banner	—	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Only on TikTok

One creative set for both

Layouts: 11 · used on both platforms: 2

9:16Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560

TikTok In-Feed Video Ad - Vertical (recommended) 1080×1920·TopView Ad (reservation, first-impression takeover) 1080×1920·Reservation / Reach & Frequency In-Feed Video 1080×1920
9:16Image Both

Master size Export sizes Max weight100 KBTikTok FormatsJPGPNG

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560

TikTok In-Feed Single Image Ad 720×1280·Carousel Ad - Image Card 720×1280
4:5Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
1:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Square (1:1)·Carousel Card - Square (1:1)
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
6:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (600x500)
16:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200)
32:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100)
2:3Image

Master size Max weight— FormatsJPGPNG

TikTok Streaming Ads - Media Card Image
1:1Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Square
16:9Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Horizontal/Landscape

Text limits

Every value each platform uses for the field, characters unless noted

Field	Instagram	TikTok
Primary text	44 · 125	24
Caption	—	35 · 50 · 100 · 150
Description	—	22 · 50 · 100
Advertiser name	—	10 · 20
App name	—	20 · 40
Headline	40	—
Title	—	35

Video side by side

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB