Instagram vs VK (ВКонтакте) image sizes 2026

One file works on both for 1 formats, one layout with two exports for 1, and 3 need their own layout. 4 of 13 layouts below serve both platforms.

InstagramvsVK (ВКонтакте)

Check one creative against Instagram and VK (ВКонтакте)

Drag & drop your creative or click to choose a file Checked against 35 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Instagram	VK (ВКонтакте)	For both
Square	Feed Image - Square (1:1) 1:130 MB JPGPNG	Organic Feed Post — Square 1:150 MB JPGPNGGIF	One file
Vertical / Portrait	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	Dzen Channel Promo — Card Image 3:4 3:4— JPGPNG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Instagram
Landscape	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	Universal Ad — Landscape 16:9 16:95 MB JPGPNG	Different layouts
Carousel	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	Carousel for Websites — Card 1:15 MB JPGPNG	Different layouts
Profile picture	Profile Picture 1:1— JPGPNG	Community / Profile Avatar 1:1— JPGPNGGIF	One layout, two exports
Cover / Header	—	Community Live Cover (Живая обложка) 9:16— JPGPNG	Only on VK (ВКонтакте)
Display banner	—	HTML5 Banner — 300x600 (Desktop) 1:2150 KB ZIP	Only on VK (ВКонтакте)

One creative set for both

Layouts: 13 · used on both platforms: 4

1:1Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080

VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080
4:5Image Both

Master size Export sizes Max weight5 MBVK (ВКонтакте) FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800

VK (ВКонтакте) Universal Ad — Vertical 4:5 1080×1350
9:16Video Both

Master size Export sizes Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560

VK (ВКонтакте) Vertical / Fullscreen Video 9:16 1080×1920
9:16Image Both

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560

VK (ВКонтакте) Community Live Cover (Живая обложка) 1080×1920
16:9Video

Master size Max weight90 MB FormatsMP4MOV

VK (ВКонтакте) In-Feed Video Ad·In-Stream Video Ad — 16:9·Shoppable Ads — Video
16:9Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Landscape 16:9·MAX Channel Banner — 16:9
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
3:4Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4
3:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop)
1:2Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)
6:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile)
5:2Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Cover (Обложка сообщества)
1.47:1Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Instagram	VK (ВКонтакте)
Primary text	44 · 125	220 · 16384
Description	—	25 · 32 · 50 · 90 · 108
Title	—	20 · 25 · 40 · 72
CTA	—	25 · 30 · 40
Headline	40	—
Company name	—	115

Video side by side

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB

VK (ВКонтакте)

Vertical / Fullscreen Video 9:16 1080×1920 · 9:16 · Max duration: Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) · 90 MB
In-Feed Video Ad 1920×1080 · 16:9 (also 1:1, 4:5, 9:16) · Max duration: Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns · 90 MB
In-Stream Video Ad — 16:9 1920×1080 · 16:9 · Max duration: 6–30 sec · 90 MB
Shoppable Ads — Video 1920×1080 · 16:9 · Max duration: 5–30 sec · 90 MB