Instagram vs Yandex Direct image sizes 2026

One file works on both for 1 formats, one layout with two exports for 0, and 2 need their own layout. 2 of 21 layouts below serve both platforms.

Instagramvs Yandex Direct

Check one creative against Instagram and Yandex Direct

Drag & drop your creative or click to choose a file Checked against 37 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Instagram	Yandex Direct	For both
Square	Feed Image - Square (1:1) 1:130 MB JPGPNG	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	One file
Vertical / Portrait	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Instagram
Landscape	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	Different layouts
Carousel	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	—	Only on Instagram
Profile picture	Profile Picture 1:1— JPGPNG	—	Only on Instagram
Display banner	—	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Only on Yandex Direct

One creative set for both

Layouts: 21 · used on both platforms: 2

1:1Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNG

Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
9:16Image Both

Master size Export sizes Max weight10 MBYandex Direct FormatsJPGPNG

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560

Yandex Direct App Promotion Image - Vertical (9:16) 1080×1920
4:5Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
6:5Image

Master size Export sizes Max weight512 KB FormatsZIP

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
3:5Image

Master size Export sizes Max weight120 KB FormatsJPGPNGGIF

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
9:16Video

Master size Export sizes Max weight4 GB FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560
8.09:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
16:9Video

Master size Max weight100 MB FormatsMP4WEBMMOVAVI

Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
16:9Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Widescreen (16:9)
3:4Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Vertical (3:4)
3.88:1Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
1:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
4:15Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
2:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial
32:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
16:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile

Text limits

Every value each platform uses for the field, characters unless noted

Field	Instagram	Yandex Direct
Headline	40	30 · 56
Primary text	44 · 125	—
Body	—	75 · 81
Short headline	—	30

Video side by side

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB

Yandex Direct

Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB