Instagram vs YouTube image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 1 of 10 layouts below serve both platforms.

InstagramvsYouTube

Check one creative against Instagram and YouTube

Drag & drop your creative or click to choose a file Checked against 27 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Instagram	YouTube	For both
Square	Feed Image - Square (1:1) 1:130 MB JPGPNG	—	Only on Instagram
Vertical / Portrait	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	—	Only on Instagram
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Instagram
Landscape	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	Custom Video Thumbnail (16:9) 16:950 MB JPGPNG	Different layouts
Carousel	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	—	Only on Instagram
Profile picture	Profile Picture 1:1— JPGPNG	Channel Profile Picture / Icon 1:115 MB JPGPNGGIFBMP	One layout, two exports
Cover / Header	—	Channel Banner / Channel Art 16:96 MB JPGPNGGIFBMP	Only on YouTube
Display banner	—	Google TV Masthead (Home Screen) 16:9— PNGJPG	Only on YouTube

One creative set for both

Layouts: 10 · used on both platforms: 1

9:16Video Both

Master size Export sizes Max weight4 GBInstagram FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560

YouTube Video Ad - Vertical (9:16) 1080×1920·YouTube Shorts Ad 1080×1920
16:9Video

Master size Max weight256 GB FormatsMP4MOVMPEG

YouTube Video Ad - Horizontal (16:9)·Skippable In-Stream Ad·Non-Skippable In-Stream Ad·Bumper Ad·In-Feed Video Ad·YouTube Masthead (Home Feed)
4:5Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
16:9Image

Master size Export sizes Max weight6 MB FormatsJPGPNG

YouTube Custom Video Thumbnail (16:9) 3840×2160·Google TV Masthead (Home Screen) 1920×1080·Channel Banner / Channel Art 2560×1440
1:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Square (1:1)·Carousel Card - Square (1:1)
9:16Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Stories Image (9:16)·Reels Image (9:16)
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
5:1Image

Master size Max weight150 KB FormatsJPGPNGGIF

YouTube Companion Banner (desktop)
4:5Video

Master size Max weight256 GB FormatsMP4MOVMPEGAVI+2

YouTube Video Ad - Vertical (4:5)
1:1Video

Master size Max weight256 GB FormatsMP4MOVMPEGWEBM+1

YouTube Video Ad - Square (1:1)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Instagram	YouTube
Headline	40	40 · 50
Description	—	35 · 100 · 130
Primary text	44 · 125	—

Video side by side

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB

YouTube

Video Ad - Horizontal (16:9) 1920×1080 · 16:9 · Max duration: No hard max (varies by format; skippable in-stream recommended under 3 min) · 256 GB
Video Ad - Vertical (9:16) 1080×1920 · 9:16 · Max duration: No hard max (full-screen vertical; Shorts placements recommend under 60s) · 256 GB
Video Ad - Vertical (4:5) 1080×1350 · 4:5 · Max duration: 5 seconds minimum in Demand Gen (10-60 seconds recommended) · 256 GB
Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: No hard max (varies by format) · 256 GB
Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: No maximum (under 3 minutes recommended) · 256 GB
Non-Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: Up to 30 seconds (auction); up to 60 seconds (reservation) · 256 GB
Bumper Ad 1920×1080 · 16:9 · Max duration: 6 seconds or shorter · 256 GB
In-Feed Video Ad 1920×1080 · 16:9 · Max duration: No maximum (any length YouTube video) · 256 GB
YouTube Shorts Ad 1080×1920 · 9:16 · Max duration: Under 60 seconds recommended · 256 GB
YouTube Masthead (Home Feed) 1920×1080 · 16:9 · Max duration: No maximum (over 10 seconds recommended; autoplays up to 30 seconds on desktop) · 256 GB