LinkedIn vs Snapchat image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 2 need their own layout. 2 of 14 layouts below serve both platforms.

Check one creative against LinkedIn and Snapchat

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement LinkedIn Snapchat For both
Square
Single Image Ad - Square
1:15 MB
JPGPNGGIF
Collection Ad - Product Tile
1:12 MB
JPGPNG
One layout, two exports
Vertical / Portrait
Single Image Ad - Vertical
4:55 MB
JPGPNGGIF
Spotlight Ad (vertical full-screen)
9:165 MB
JPGPNG
Different layouts
Stories / Reels —
Single Image or Video Ad (Top Snap)
9:165 MB
JPGPNG
Only on Snapchat
Landscape
Single Image Ad - Landscape
1.91:15 MB
JPGPNGGIF
— Only on LinkedIn
Carousel
Carousel Ad Card
1:110 MB
JPGPNGGIF
— Only on LinkedIn
Profile picture
Personal Profile Picture
1:18 MB
JPGPNG
One layout, two exports
Cover / Header Different layouts
Display banner
Message Ad Banner (desktop)
6:52 MB
JPGPNG
— Only on LinkedIn

One creative set for both

Layouts: 14 · used on both platforms: 2

Text limits

Every value each platform uses for the field, characters unless noted

FieldLinkedInSnapchat
Headline 25 · 45 · 50 · 70 · 200 34 · 55
Message 8000 500
Primary text 150 · 255 · 600 · 3000 —
Description 70 · 75 · 100 · 300 —
CTA 18 · 20 · 25 —
Link/URL 2000 —
Body 1500 —
Footer 20000 —
Company name 25 —
Advertiser name — 32

Video side by side

LinkedIn

Snapchat

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