LinkedIn vs Snapchat image sizes 2026
One file works on both for 0 formats, one layout with two exports for 2, and 2 need their own layout. 2 of 14 layouts below serve both platforms.
Check one creative against LinkedIn and Snapchat
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | Snapchat | For both | |
|---|---|---|---|
| Square | One layout, two exports | ||
| Vertical / Portrait | Different layouts | ||
| Stories / Reels | — | Only on Snapchat | |
| Landscape | — | Only on LinkedIn | |
| Carousel | — | Only on LinkedIn | |
| Profile picture | One layout, two exports | ||
| Cover / Header | Different layouts | ||
| Display banner | — | Only on LinkedIn |
One creative set for both
Layouts: 14 · used on both platforms: 2
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Master size Export sizes Max weight2 MB FormatsJPGPNG
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
Snapchat Collection Ad - Product Tile 160×160
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Master size Export sizes Max weight500 MBLinkedIn FormatsMP4
LinkedIn Video Ad - Vertical (9:16) 720×1280
Snapchat Standard Commercial (non-skippable) 1080×1920·Extended Play Commercial 1080×1920
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Master size Max weight5 MB FormatsJPGPNG
Snapchat Single Image or Video Ad (Top Snap)·Story Ad - Individual Snap·Collection Ad - Hero Image/Video·Spotlight Ad (vertical full-screen)·Sponsored Snap (direct Chat/inbox)
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Master size Max weight2 MB FormatsJPGPNG
LinkedIn Message Ad Banner (desktop)·Conversation Ad Banner (desktop)
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Master size Export sizes Max weight300 KB Formats—
Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
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Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
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Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
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Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Landscape
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Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Vertical
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Master size Max weight— FormatsJPGPNG
LinkedIn Event Ad
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Master size Max weight2 MB Formats—
Snapchat Public Profile Header Image
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Master size Max weight2 MB FormatsPNG
Snapchat Story Ad - Discover Tile / Cover
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Landscape (16:9)
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Square (1:1)
Text limits
Every value each platform uses for the field, characters unless noted
Video side by side
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
Snapchat
- Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
- Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB