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Türkçe LinkedIn vs X (Twitter) image sizes 2026
One file works on both for 3 formats, one layout with two exports for 2, and 2 need their own layout. 7 of 12 layouts below serve both platforms.
Check one creative against LinkedIn and X (Twitter)
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | X (Twitter) | For both | |
|---|---|---|---|
| Square | One file | ||
| Vertical / Portrait | One layout, two exports | ||
| Landscape | One file | ||
| Carousel | One layout, two exports | ||
| Profile picture | One file | ||
| Cover / Header | Different layouts | ||
| Display banner | Different layouts |
One creative set for both
Layouts: 12 · used on both platforms: 7
-
Master size Export sizes Max weight2 MBLinkedIn FormatsJPGPNG
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
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Master size Export sizes Max weight5 MB FormatsJPGPNG
LinkedIn Single Image Ad - Landscape 1200×628
X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
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Master size Export sizes Max weight500 MBLinkedIn FormatsMP4
LinkedIn Video Ad - Square (1:1) 1080×1080
X (Twitter) Promoted Video Ad - Square (1:1) 1200×1200·Amplify Pre-roll Video Ad 1200×1200
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Master size Export sizes Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Vertical 720×900
X (Twitter) Image Ad - Portrait (4:5) 1440×1800
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Master size Max weight5 MB FormatsJPGPNG
LinkedIn Event Ad
X (Twitter) Spotlight Takeover (formerly Trend Takeover+)
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Master size Max weight500 MBLinkedIn FormatsMP4
LinkedIn Video Ad - Landscape (16:9)
X (Twitter) Promoted Video Ad - Landscape (16:9)
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Master size Export sizes Max weight500 MBLinkedIn FormatsMP4
LinkedIn Video Ad - Vertical (9:16) 720×1280
X (Twitter) Vertical Video Ad (9:16, full-screen) 1080×1920
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Master size Max weight2 MB FormatsJPGPNG
LinkedIn Message Ad Banner (desktop)·Conversation Ad Banner (desktop)
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Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
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Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
-
Master size Max weight2 MB FormatsJPGPNGGIF
X (Twitter) Profile Header / Banner
-
Master size Max weight5 MB FormatsJPGPNGGIF
X (Twitter) Image Ad - Portrait (2:3)
Text limits
Every value each platform uses for the field, characters unless noted
| Field | X (Twitter) | |
|---|---|---|
| Headline | 25 · 45 · 50 · 70 · 200 | 20 · 50 · 70 |
| Description | 70 · 75 · 100 · 300 | 30 |
| Body | 1500 | 257 · 280 |
| Link/URL | 2000 | 23 |
| Message | 8000 | 25 |
| Primary text | 150 · 255 · 600 · 3000 | — |
| CTA | 18 · 20 · 25 | — |
| Title | — | 70 · 200 |
| Footer | 20000 | — |
| Company name | 25 | — |
| Caption | — | 90 |
Video side by side
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
X (Twitter)
- Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
- Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
- Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
- Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB