LinkedIn vs TikTok image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 2 need their own layout. 4 of 14 layouts below serve both platforms.

Check one creative against LinkedIn and TikTok

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement LinkedIn TikTok For both
Square
Single Image Ad - Square
1:15 MB
JPGPNGGIF
— Only on LinkedIn
Vertical / Portrait
Single Image Ad - Vertical
4:55 MB
JPGPNGGIF
In-Feed Single Image Ad
9:16100 MB
JPGJPEGPNG
Different layouts
Landscape
Single Image Ad - Landscape
1.91:15 MB
JPGPNGGIF
— Only on LinkedIn
Carousel
Carousel Ad Card
1:110 MB
JPGPNGGIF
Carousel Ad - Image Card
9:16100 KB
JPGJPEGPNG
Different layouts
Profile picture
Personal Profile Picture
1:18 MB
JPGPNG
One layout, two exports
Cover / Header — Only on LinkedIn
Display banner
Message Ad Banner (desktop)
6:52 MB
JPGPNG
TikTok Ad Network Banner (600x500)
6:5100 MB
JPGJPEGPNG
One layout, two exports

One creative set for both

Layouts: 14 · used on both platforms: 4

Text limits

Every value each platform uses for the field, characters unless noted

FieldLinkedInTikTok
Description 70 · 75 · 100 · 300 22 · 50 · 100
Primary text 150 · 255 · 600 · 3000 24
Headline 25 · 45 · 50 · 70 · 200 —
Caption — 35 · 50 · 100 · 150
CTA 18 · 20 · 25 —
Advertiser name — 10 · 20
App name — 20 · 40
Link/URL 2000 —
Body 1500 —
Footer 20000 —
Message 8000 —
Company name 25 —
Title — 35

Video side by side

LinkedIn

TikTok

Geo Glossary Compare