LinkedIn vs TikTok image sizes 2026
One file works on both for 0 formats, one layout with two exports for 2, and 2 need their own layout. 4 of 14 layouts below serve both platforms.
Check one creative against LinkedIn and TikTok
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | TikTok | For both | |
|---|---|---|---|
| Square | — | Only on LinkedIn | |
| Vertical / Portrait | Different layouts | ||
| Landscape | — | Only on LinkedIn | |
| Carousel | Different layouts | ||
| Profile picture | One layout, two exports | ||
| Cover / Header | — | Only on LinkedIn | |
| Display banner | One layout, two exports |
One creative set for both
Layouts: 14 · used on both platforms: 4
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Master size Export sizes Max weight500 MB FormatsMP4
LinkedIn Video Ad - Vertical (9:16) 720×1280
TikTok In-Feed Video Ad - Vertical (recommended) 1080×1920·TopView Ad (reservation, first-impression takeover) 1080×1920·Reservation / Reach & Frequency In-Feed Video 1080×1920
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Master size Export sizes Max weight2 MBLinkedIn FormatsJPGPNG
LinkedIn Message Ad Banner (desktop) 300×250·Conversation Ad Banner (desktop) 300×250
TikTok TikTok Ad Network Banner (600x500) 600×500
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Master size Export sizes Max weight500 MB FormatsMP4
LinkedIn Video Ad - Landscape (16:9) 1920×1080
TikTok In-Feed Video Ad - Horizontal/Landscape 960×540
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Master size Export sizes Max weight500 MB FormatsMP4
LinkedIn Video Ad - Square (1:1) 1080×1080
TikTok In-Feed Video Ad - Square 640×640
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Master size Export sizes Max weight2 MB FormatsJPGPNG
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
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Master size Max weight100 KB FormatsJPGPNG
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Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
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Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
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Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Landscape
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Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Vertical
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Master size Max weight— FormatsJPGPNG
LinkedIn Event Ad
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Master size Max weight100 MB FormatsJPGPNG
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Master size Max weight100 MB FormatsJPGPNG
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Master size Max weight— FormatsJPGPNG
Text limits
Every value each platform uses for the field, characters unless noted
| Field | TikTok | |
|---|---|---|
| Description | 70 · 75 · 100 · 300 | 22 · 50 · 100 |
| Primary text | 150 · 255 · 600 · 3000 | 24 |
| Headline | 25 · 45 · 50 · 70 · 200 | — |
| Caption | — | 35 · 50 · 100 · 150 |
| CTA | 18 · 20 · 25 | — |
| Advertiser name | — | 10 · 20 |
| App name | — | 20 · 40 |
| Link/URL | 2000 | — |
| Body | 1500 | — |
| Footer | 20000 | — |
| Message | 8000 | — |
| Company name | 25 | — |
| Title | — | 35 |
Video side by side
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
TikTok
- In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
- In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
- In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
- TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
- Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB