Snapchat vs TikTok image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 0 need their own layout. 3 of 11 layouts below serve both platforms.

SnapchatvsTikTok

Check one creative against Snapchat and TikTok

Drag & drop your creative or click to choose a file Checked against 26 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Snapchat	TikTok	For both
Square	Collection Ad - Product Tile 1:12 MB JPGPNG	—	Only on Snapchat
Vertical / Portrait	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	One layout, two exports
Stories / Reels	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	—	Only on Snapchat
Carousel	—	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	Only on TikTok
Profile picture	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	One layout, two exports
Cover / Header	Story Ad - Discover Tile / Cover 3:52 MB PNG	—	Only on Snapchat
Display banner	—	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Only on TikTok

One creative set for both

Layouts: 11 · used on both platforms: 3

9:16Image Both

Master size Export sizes Max weight100 KBTikTok FormatsJPGPNG

Snapchat Single Image or Video Ad (Top Snap) 1080×1920·Story Ad - Individual Snap 1080×1920·Collection Ad - Hero Image/Video 1080×1920·Spotlight Ad (vertical full-screen) 1080×1920·Sponsored Snap (direct Chat/inbox) 1080×1920

TikTok In-Feed Single Image Ad 720×1280·Carousel Ad - Image Card 720×1280
9:16Video Both

Master size Max weight500 MBTikTok FormatsMP4MOV

Snapchat Standard Commercial (non-skippable)·Extended Play Commercial

TikTok In-Feed Video Ad - Vertical (recommended)·TopView Ad (reservation, first-impression takeover)·Reservation / Reach & Frequency In-Feed Video
2:3Image Both

Master size Export sizes Max weight2 MB Formats—

Snapchat Public Profile Header Image 375×569

TikTok Streaming Ads - Media Card Image 500×750
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
3:5Image

Master size Max weight2 MB FormatsPNG

Snapchat Story Ad - Discover Tile / Cover
1:1Image

Master size Max weight2 MB FormatsJPGPNG

Snapchat Collection Ad - Product Tile
6:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (600x500)
16:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200)
32:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100)
1:1Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Square
16:9Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Horizontal/Landscape

Text limits

Every value each platform uses for the field, characters unless noted

Field	Snapchat	TikTok
Advertiser name	32	10 · 20
Caption	—	35 · 50 · 100 · 150
Description	—	22 · 50 · 100
Headline	34 · 55	—
App name	—	20 · 40
Message	500	—
Title	—	35
Primary text	—	24

Video side by side

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB