Snapchat vs X (Twitter) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 2 need their own layout. 3 of 12 layouts below serve both platforms.

SnapchatvsX (Twitter)

Check one creative against Snapchat and X (Twitter)

Drag & drop your creative or click to choose a file Checked against 28 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Snapchat	X (Twitter)	For both
Square	Collection Ad - Product Tile 1:12 MB JPGPNG	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	One layout, two exports
Vertical / Portrait	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	Different layouts
Stories / Reels	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	—	Only on Snapchat
Landscape	—	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	Only on X (Twitter)
Carousel	—	Carousel Ad Card 1:120 MB JPGPNG	Only on X (Twitter)
Profile picture	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	Profile Picture / Avatar 1:12 MB JPGPNGGIF	One layout, two exports
Cover / Header	Story Ad - Discover Tile / Cover 3:52 MB PNG	Profile Header / Banner 3:12 MB JPGPNGGIF	Different layouts
Display banner	—	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Only on X (Twitter)

One creative set for both

Layouts: 12 · used on both platforms: 3

1:1Image Both

Master size Export sizes Max weight2 MBSnapchat FormatsJPGPNG

Snapchat Collection Ad - Product Tile 160×160

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
9:16Video Both

Master size Max weight1 GB FormatsMP4MOV

Snapchat Standard Commercial (non-skippable)·Extended Play Commercial

X (Twitter) Vertical Video Ad (9:16, full-screen)
2:3Image Both

Master size Export sizes Max weight2 MBSnapchat Formats—

Snapchat Public Profile Header Image 375×569

X (Twitter) Image Ad - Portrait (2:3) 1080×1620
9:16Image

Master size Max weight5 MB FormatsJPGPNG

Snapchat Single Image or Video Ad (Top Snap)·Story Ad - Individual Snap·Collection Ad - Hero Image/Video·Spotlight Ad (vertical full-screen)·Sponsored Snap (direct Chat/inbox)
1.91:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
1:1Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Square (1:1)·Amplify Pre-roll Video Ad
3:5Image

Master size Max weight2 MB FormatsPNG

Snapchat Story Ad - Discover Tile / Cover
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
4:5Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (4:5)
16:9Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Spotlight Takeover (formerly Trend Takeover+)
16:9Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Landscape (16:9)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Snapchat	X (Twitter)
Headline	34 · 55	20 · 50 · 70
Message	500	25
Body	—	257 · 280
Title	—	70 · 200
Advertiser name	32	—
Link/URL	—	23
Caption	—	90
Description	—	30

Video side by side

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB

X (Twitter)

Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB