Snapchat vs VK (ВКонтакте) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 2 need their own layout. 4 of 14 layouts below serve both platforms.

SnapchatvsVK (ВКонтакте)

Check one creative against Snapchat and VK (ВКонтакте)

Drag & drop your creative or click to choose a file Checked against 36 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Snapchat	VK (ВКонтакте)	For both
Square	Collection Ad - Product Tile 1:12 MB JPGPNG	Organic Feed Post — Square 1:150 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	Dzen Channel Promo — Card Image 3:4 3:4— JPGPNG	Different layouts
Stories / Reels	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	—	Only on Snapchat
Landscape	—	Universal Ad — Landscape 16:9 16:95 MB JPGPNG	Only on VK (ВКонтакте)
Carousel	—	Carousel for Websites — Card 1:15 MB JPGPNG	Only on VK (ВКонтакте)
Profile picture	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	Community / Profile Avatar 1:1— JPGPNGGIF	One layout, two exports
Cover / Header	Story Ad - Discover Tile / Cover 3:52 MB PNG	Community Live Cover (Живая обложка) 9:16— JPGPNG	Different layouts
Display banner	—	HTML5 Banner — 300x600 (Desktop) 1:2150 KB ZIP	Only on VK (ВКонтакте)

One creative set for both

Layouts: 14 · used on both platforms: 4

1:1Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

Snapchat Collection Ad - Product Tile 160×160

VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080
9:16Image Both

Master size Max weight5 MB FormatsJPGPNG

Snapchat Single Image or Video Ad (Top Snap)·Story Ad - Individual Snap·Collection Ad - Hero Image/Video·Spotlight Ad (vertical full-screen)·Sponsored Snap (direct Chat/inbox)

VK (ВКонтакте) Community Live Cover (Живая обложка)
9:16Video Both

Master size Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

Snapchat Standard Commercial (non-skippable)·Extended Play Commercial

VK (ВКонтакте) Vertical / Fullscreen Video 9:16
3:5Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

Snapchat Story Ad - Discover Tile / Cover 360×600

VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop) 240×400
16:9Video

Master size Max weight90 MB FormatsMP4MOV

VK (ВКонтакте) In-Feed Video Ad·In-Stream Video Ad — 16:9·Shoppable Ads — Video
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
16:9Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Landscape 16:9·MAX Channel Banner — 16:9
2:3Image

Master size Max weight2 MB Formats—

Snapchat Public Profile Header Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Vertical 4:5
3:4Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4
1:2Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)
6:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile)
5:2Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Cover (Обложка сообщества)
1.47:1Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Snapchat	VK (ВКонтакте)
Description	—	25 · 32 · 50 · 90 · 108
Title	—	20 · 25 · 40 · 72
CTA	—	25 · 30 · 40
Headline	34 · 55	—
Primary text	—	220 · 16384
Advertiser name	32	—
Message	500	—
Company name	—	115

Video side by side

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB

VK (ВКонтакте)

Vertical / Fullscreen Video 9:16 1080×1920 · 9:16 · Max duration: Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) · 90 MB
In-Feed Video Ad 1920×1080 · 16:9 (also 1:1, 4:5, 9:16) · Max duration: Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns · 90 MB
In-Stream Video Ad — 16:9 1920×1080 · 16:9 · Max duration: 6–30 sec · 90 MB
Shoppable Ads — Video 1920×1080 · 16:9 · Max duration: 5–30 sec · 90 MB