Snapchat vs Yandex Direct image sizes 2026

One file works on both for 1 formats, one layout with two exports for 1, and 0 need their own layout. 4 of 20 layouts below serve both platforms.

Snapchatvs Yandex Direct

Check one creative against Snapchat and Yandex Direct

Drag & drop your creative or click to choose a file Checked against 38 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Snapchat	Yandex Direct	For both
Square	Collection Ad - Product Tile 1:12 MB JPGPNG	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	One file
Stories / Reels	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	—	Only on Snapchat
Landscape	—	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	Only on Yandex Direct
Profile picture	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	—	Only on Snapchat
Cover / Header	Story Ad - Discover Tile / Cover 3:52 MB PNG	—	Only on Snapchat
Display banner	—	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Only on Yandex Direct

One creative set for both

Layouts: 20 · used on both platforms: 4

9:16Image Both

Master size Max weight5 MBSnapchat FormatsJPGPNG

Snapchat Single Image or Video Ad (Top Snap)·Story Ad - Individual Snap·Collection Ad - Hero Image/Video·Spotlight Ad (vertical full-screen)·Sponsored Snap (direct Chat/inbox)

Yandex Direct App Promotion Image - Vertical (9:16)
3:5Image Both

Master size Export sizes Max weight120 KBYandex Direct FormatsPNG

Snapchat Story Ad - Discover Tile / Cover 360×600

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
1:1Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNG

Snapchat Collection Ad - Product Tile 160×160

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
2:3Image Both

Master size Export sizes Max weight512 KBYandex Direct Formats—

Snapchat Public Profile Header Image 375×569

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial 320×480
6:5Image

Master size Export sizes Max weight512 KB FormatsZIP

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
8.09:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
9:16Video

Master size Max weight1 GB FormatsMP4MOV

Snapchat Standard Commercial (non-skippable)·Extended Play Commercial
16:9Video

Master size Max weight100 MB FormatsMP4WEBMMOVAVI

Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)
16:9Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Widescreen (16:9)
3:4Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Vertical (3:4)
3.88:1Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
1:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
4:15Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
32:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
16:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile

Text limits

Every value each platform uses for the field, characters unless noted

Field	Snapchat	Yandex Direct
Headline	34 · 55	30 · 56
Body	—	75 · 81
Advertiser name	32	—
Message	500	—
Short headline	—	30

Video side by side

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB

Yandex Direct

Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB