Snapchat vs YouTube image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 1 of 11 layouts below serve both platforms.

SnapchatvsYouTube

Check one creative against Snapchat and YouTube

Drag & drop your creative or click to choose a file Checked against 28 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Snapchat	YouTube	For both
Square	Collection Ad - Product Tile 1:12 MB JPGPNG	—	Only on Snapchat
Vertical / Portrait	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	—	Only on Snapchat
Stories / Reels	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	—	Only on Snapchat
Landscape	—	Custom Video Thumbnail (16:9) 16:950 MB JPGPNG	Only on YouTube
Profile picture	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	Channel Profile Picture / Icon 1:115 MB JPGPNGGIFBMP	One layout, two exports
Cover / Header	Story Ad - Discover Tile / Cover 3:52 MB PNG	Channel Banner / Channel Art 16:96 MB JPGPNGGIFBMP	Different layouts
Display banner	—	Google TV Masthead (Home Screen) 16:9— PNGJPG	Only on YouTube

One creative set for both

Layouts: 11 · used on both platforms: 1

9:16Video Both

Master size Max weight1 GBSnapchat FormatsMP4MOV

Snapchat Standard Commercial (non-skippable)·Extended Play Commercial

YouTube Video Ad - Vertical (9:16)·YouTube Shorts Ad
16:9Video

Master size Max weight256 GB FormatsMP4MOVMPEG

YouTube Video Ad - Horizontal (16:9)·Skippable In-Stream Ad·Non-Skippable In-Stream Ad·Bumper Ad·In-Feed Video Ad·YouTube Masthead (Home Feed)
9:16Image

Master size Max weight5 MB FormatsJPGPNG

Snapchat Single Image or Video Ad (Top Snap)·Story Ad - Individual Snap·Collection Ad - Hero Image/Video·Spotlight Ad (vertical full-screen)·Sponsored Snap (direct Chat/inbox)
16:9Image

Master size Export sizes Max weight6 MB FormatsJPGPNG

YouTube Custom Video Thumbnail (16:9) 3840×2160·Google TV Masthead (Home Screen) 1920×1080·Channel Banner / Channel Art 2560×1440
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
2:3Image

Master size Max weight2 MB Formats—

Snapchat Public Profile Header Image
3:5Image

Master size Max weight2 MB FormatsPNG

Snapchat Story Ad - Discover Tile / Cover
1:1Image

Master size Max weight2 MB FormatsJPGPNG

Snapchat Collection Ad - Product Tile
5:1Image

Master size Max weight150 KB FormatsJPGPNGGIF

YouTube Companion Banner (desktop)
4:5Video

Master size Max weight256 GB FormatsMP4MOVMPEGAVI+2

YouTube Video Ad - Vertical (4:5)
1:1Video

Master size Max weight256 GB FormatsMP4MOVMPEGWEBM+1

YouTube Video Ad - Square (1:1)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Snapchat	YouTube
Headline	34 · 55	40 · 50
Description	—	35 · 100 · 130
Advertiser name	32	—
Message	500	—

Video side by side

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB

YouTube

Video Ad - Horizontal (16:9) 1920×1080 · 16:9 · Max duration: No hard max (varies by format; skippable in-stream recommended under 3 min) · 256 GB
Video Ad - Vertical (9:16) 1080×1920 · 9:16 · Max duration: No hard max (full-screen vertical; Shorts placements recommend under 60s) · 256 GB
Video Ad - Vertical (4:5) 1080×1350 · 4:5 · Max duration: 5 seconds minimum in Demand Gen (10-60 seconds recommended) · 256 GB
Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: No hard max (varies by format) · 256 GB
Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: No maximum (under 3 minutes recommended) · 256 GB
Non-Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: Up to 30 seconds (auction); up to 60 seconds (reservation) · 256 GB
Bumper Ad 1920×1080 · 16:9 · Max duration: 6 seconds or shorter · 256 GB
In-Feed Video Ad 1920×1080 · 16:9 · Max duration: No maximum (any length YouTube video) · 256 GB
YouTube Shorts Ad 1080×1920 · 9:16 · Max duration: Under 60 seconds recommended · 256 GB
YouTube Masthead (Home Feed) 1920×1080 · 16:9 · Max duration: No maximum (over 10 seconds recommended; autoplays up to 30 seconds on desktop) · 256 GB