TikTok vs X (Twitter) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 3 need their own layout. 4 of 13 layouts below serve both platforms.

TikTokvsX (Twitter)

Check one creative against TikTok and X (Twitter)

Drag & drop your creative or click to choose a file Checked against 28 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	TikTok	X (Twitter)	For both
Square	—	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	Only on X (Twitter)
Vertical / Portrait	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	Different layouts
Landscape	—	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	Only on X (Twitter)
Carousel	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	Carousel Ad Card 1:120 MB JPGPNG	Different layouts
Profile picture	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	Profile Picture / Avatar 1:12 MB JPGPNGGIF	One layout, two exports
Cover / Header	—	Profile Header / Banner 3:12 MB JPGPNGGIF	Only on X (Twitter)
Display banner	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Different layouts

One creative set for both

Layouts: 13 · used on both platforms: 4

9:16Video Both

Master size Max weight500 MBTikTok FormatsMP4MOV

TikTok In-Feed Video Ad - Vertical (recommended)·TopView Ad (reservation, first-impression takeover)·Reservation / Reach & Frequency In-Feed Video

X (Twitter) Vertical Video Ad (9:16, full-screen)
1:1Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOV

TikTok In-Feed Video Ad - Square 640×640

X (Twitter) Promoted Video Ad - Square (1:1) 1200×1200·Amplify Pre-roll Video Ad 1200×1200
2:3Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

TikTok Streaming Ads - Media Card Image 500×750

X (Twitter) Image Ad - Portrait (2:3) 1080×1620
16:9Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOV

TikTok In-Feed Video Ad - Horizontal/Landscape 960×540

X (Twitter) Promoted Video Ad - Landscape (16:9) 1920×1080
1.91:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
9:16Image

Master size Max weight100 KB FormatsJPGPNG

TikTok In-Feed Single Image Ad·Carousel Ad - Image Card
1:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
6:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (600x500)
16:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200)
32:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100)
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
4:5Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (4:5)
16:9Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Spotlight Takeover (formerly Trend Takeover+)

Text limits

Every value each platform uses for the field, characters unless noted

Field	TikTok	X (Twitter)
Caption	35 · 50 · 100 · 150	90
Description	22 · 50 · 100	30
Title	35	70 · 200
Headline	—	20 · 50 · 70
Advertiser name	10 · 20	—
App name	20 · 40	—
Body	—	257 · 280
Primary text	24	—
Link/URL	—	23
Message	—	25

Video side by side

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB

X (Twitter)

Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB