VK (ВКонтакте) vs X (Twitter) image sizes 2026

One file works on both for 1 formats, one layout with two exports for 2, and 4 need their own layout. 5 of 16 layouts below serve both platforms.

VK (ВКонтакте)vsX (Twitter)

Check one creative against VK (ВКонтакте) and X (Twitter)

Drag & drop your creative or click to choose a file Checked against 38 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	VK (ВКонтакте)	X (Twitter)	For both
Square	Organic Feed Post — Square 1:150 MB JPGPNGGIF	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	One layout, two exports
Vertical / Portrait	Dzen Channel Promo — Card Image 3:4 3:4— JPGPNG	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	Different layouts
Landscape	Universal Ad — Landscape 16:9 16:95 MB JPGPNG	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	Different layouts
Carousel	Carousel for Websites — Card 1:15 MB JPGPNG	Carousel Ad Card 1:120 MB JPGPNG	One layout, two exports
Profile picture	Community / Profile Avatar 1:1— JPGPNGGIF	Profile Picture / Avatar 1:12 MB JPGPNGGIF	One file
Cover / Header	Community Live Cover (Живая обложка) 9:16— JPGPNG	Profile Header / Banner 3:12 MB JPGPNGGIF	Different layouts
Display banner	HTML5 Banner — 300x600 (Desktop) 1:2150 KB ZIP	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Different layouts

One creative set for both

Layouts: 16 · used on both platforms: 5

1:1Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
16:9Video Both

Master size Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

VK (ВКонтакте) In-Feed Video Ad·In-Stream Video Ad — 16:9·Shoppable Ads — Video

X (Twitter) Promoted Video Ad - Landscape (16:9)
16:9Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Landscape 16:9 1080×607·MAX Channel Banner — 16:9 1080×607

X (Twitter) Spotlight Takeover (formerly Trend Takeover+) 1280×720
4:5Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Vertical 4:5 1080×1350

X (Twitter) Image Ad - Portrait (4:5) 1440×1800
9:16Video Both

Master size Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

VK (ВКонтакте) Vertical / Fullscreen Video 9:16

X (Twitter) Vertical Video Ad (9:16, full-screen)
1.91:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
1:1Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Square (1:1)·Amplify Pre-roll Video Ad
3:4Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4
3:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop)
1:2Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)
6:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile)
5:2Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Cover (Обложка сообщества)
9:16Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Live Cover (Живая обложка)
1.47:1Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
2:3Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (2:3)

Text limits

Every value each platform uses for the field, characters unless noted

Field	VK (ВКонтакте)	X (Twitter)
Title	20 · 25 · 40 · 72	70 · 200
Description	25 · 32 · 50 · 90 · 108	30
CTA	25 · 30 · 40	—
Headline	—	20 · 50 · 70
Primary text	220 · 16384	—
Body	—	257 · 280
Company name	115	—
Link/URL	—	23
Caption	—	90
Message	—	25

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