TikTok vs VK (ВКонтакте) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 3 need their own layout. 4 of 16 layouts below serve both platforms.

TikTokvsVK (ВКонтакте)

Check one creative against TikTok and VK (ВКонтакте)

Drag & drop your creative or click to choose a file Checked against 36 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	TikTok	VK (ВКонтакте)	For both
Square	—	Organic Feed Post — Square 1:150 MB JPGPNGGIF	Only on VK (ВКонтакте)
Vertical / Portrait	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	Dzen Channel Promo — Card Image 3:4 3:4— JPGPNG	Different layouts
Landscape	—	Universal Ad — Landscape 16:9 16:95 MB JPGPNG	Only on VK (ВКонтакте)
Carousel	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	Carousel for Websites — Card 1:15 MB JPGPNG	Different layouts
Profile picture	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	Community / Profile Avatar 1:1— JPGPNGGIF	One layout, two exports
Cover / Header	—	Community Live Cover (Живая обложка) 9:16— JPGPNG	Only on VK (ВКонтакте)
Display banner	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	HTML5 Banner — 300x600 (Desktop) 1:2150 KB ZIP	Different layouts

One creative set for both

Layouts: 16 · used on both platforms: 4

9:16Video Both

Master size Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

TikTok In-Feed Video Ad - Vertical (recommended)·TopView Ad (reservation, first-impression takeover)·Reservation / Reach & Frequency In-Feed Video

VK (ВКонтакте) Vertical / Fullscreen Video 9:16
16:9Video Both

Master size Export sizes Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

TikTok In-Feed Video Ad - Horizontal/Landscape 960×540

VK (ВКонтакте) In-Feed Video Ad 1920×1080·In-Stream Video Ad — 16:9 1920×1080·Shoppable Ads — Video 1920×1080
9:16Image Both

Master size Export sizes Max weight100 KB FormatsJPGPNG

TikTok In-Feed Single Image Ad 720×1280·Carousel Ad - Image Card 720×1280

VK (ВКонтакте) Community Live Cover (Живая обложка) 1080×1920
6:5Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

TikTok TikTok Ad Network Banner (600x500) 600×500

VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile) 300×250
1:1Image

Master size Export sizes Max weight150 KB Formats—

VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080
16:9Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Landscape 16:9·MAX Channel Banner — 16:9
16:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200)
32:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100)
2:3Image

Master size Max weight— FormatsJPGPNG

TikTok Streaming Ads - Media Card Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Vertical 4:5
3:4Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4
3:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop)
1:2Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)
5:2Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Cover (Обложка сообщества)
1.47:1Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)
1:1Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Square

Text limits

Every value each platform uses for the field, characters unless noted

Field	TikTok	VK (ВКонтакте)
Description	22 · 50 · 100	25 · 32 · 50 · 90 · 108
Title	35	20 · 25 · 40 · 72
Primary text	24	220 · 16384
Caption	35 · 50 · 100 · 150	—
CTA	—	25 · 30 · 40
Advertiser name	10 · 20	—
App name	20 · 40	—
Company name	—	115

Video side by side

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB

VK (ВКонтакте)

Vertical / Fullscreen Video 9:16 1080×1920 · 9:16 · Max duration: Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) · 90 MB
In-Feed Video Ad 1920×1080 · 16:9 (also 1:1, 4:5, 9:16) · Max duration: Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns · 90 MB
In-Stream Video Ad — 16:9 1920×1080 · 16:9 · Max duration: 6–30 sec · 90 MB
Shoppable Ads — Video 1920×1080 · 16:9 · Max duration: 5–30 sec · 90 MB