English 
Русский 
Español 
Deutsch 
Français 
Українська 
Português (Brasil) 
Bahasa Indonesia 
Türkçe LinkedIn vs VK (ВКонтакте) image sizes 2026
One file works on both for 1 formats, one layout with two exports for 2, and 4 need their own layout. 6 of 16 layouts below serve both platforms.
Check one creative against LinkedIn and VK (ВКонтакте)
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | VK (ВКонтакте) | For both | |
|---|---|---|---|
| Square | One layout, two exports | ||
| Vertical / Portrait | Different layouts | ||
| Landscape | Different layouts | ||
| Carousel | One layout, two exports | ||
| Profile picture | One file | ||
| Cover / Header | Different layouts | ||
| Display banner | Different layouts |
One creative set for both
Layouts: 16 · used on both platforms: 6
-
Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080
-
Master size Max weight90 MBVK (ВКонтакте) FormatsMP4
LinkedIn Video Ad - Landscape (16:9)
VK (ВКонтакте) In-Feed Video Ad·In-Stream Video Ad — 16:9·Shoppable Ads — Video
-
Master size Export sizes Max weight5 MB FormatsJPGPNG
LinkedIn Event Ad 1280×720
VK (ВКонтакте) Universal Ad — Landscape 16:9 1080×607·MAX Channel Banner — 16:9 1080×607
-
Master size Max weight150 KBVK (ВКонтакте) Formats—
LinkedIn Message Ad Banner (desktop)·Conversation Ad Banner (desktop)
VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile)
-
Master size Export sizes Max weight5 MB FormatsJPGPNG
LinkedIn Single Image Ad - Vertical 720×900
VK (ВКонтакте) Universal Ad — Vertical 4:5 1080×1350
-
Master size Export sizes Max weight90 MBVK (ВКонтакте) FormatsMP4
LinkedIn Video Ad - Vertical (9:16) 720×1280
VK (ВКонтакте) Vertical / Fullscreen Video 9:16 1080×1920
-
Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
-
Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
-
Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Landscape
-
Master size Max weight— FormatsJPGPNG
VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4
-
Master size Max weight150 KB FormatsZIP
VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop)
-
Master size Max weight150 KB FormatsZIP
VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)
-
Master size Max weight— FormatsJPGPNG
VK (ВКонтакте) Community Cover (Обложка сообщества)
-
Master size Max weight— FormatsJPGPNG
VK (ВКонтакте) Community Live Cover (Живая обложка)
-
Master size Max weight— FormatsJPGPNG
VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)
-
Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Square (1:1)
Text limits
Every value each platform uses for the field, characters unless noted
| Field | VK (ВКонтакте) | |
|---|---|---|
| Description | 70 · 75 · 100 · 300 | 25 · 32 · 50 · 90 · 108 |
| Primary text | 150 · 255 · 600 · 3000 | 220 · 16384 |
| CTA | 18 · 20 · 25 | 25 · 30 · 40 |
| Company name | 25 | 115 |
| Headline | 25 · 45 · 50 · 70 · 200 | — |
| Title | — | 20 · 25 · 40 · 72 |
| Link/URL | 2000 | — |
| Body | 1500 | — |
| Footer | 20000 | — |
| Message | 8000 | — |
Video side by side
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
VK (ВКонтакте)
- Vertical / Fullscreen Video 9:16 1080×1920 · 9:16 · Max duration: Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) · 90 MB
- In-Feed Video Ad 1920×1080 · 16:9 (also 1:1, 4:5, 9:16) · Max duration: Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns · 90 MB
- In-Stream Video Ad — 16:9 1920×1080 · 16:9 · Max duration: 6–30 sec · 90 MB
- Shoppable Ads — Video 1920×1080 · 16:9 · Max duration: 5–30 sec · 90 MB