VK (ВКонтакте) vs Yandex Direct image sizes 2026

One file works on both for 1 formats, one layout with two exports for 1, and 2 need their own layout. 8 of 22 layouts below serve both platforms.

VK (ВКонтакте)vs Yandex Direct

Check one creative against VK (ВКонтакте) and Yandex Direct

Drag & drop your creative or click to choose a file Checked against 48 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	VK (ВКонтакте)	Yandex Direct	For both
Square	Organic Feed Post — Square 1:150 MB JPGPNGGIF	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	One file
Vertical / Portrait	Dzen Channel Promo — Card Image 3:4 3:4— JPGPNG	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	Different layouts
Landscape	Universal Ad — Landscape 16:9 16:95 MB JPGPNG	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	One layout, two exports
Carousel	Carousel for Websites — Card 1:15 MB JPGPNG	—	Only on VK (ВКонтакте)
Profile picture	Community / Profile Avatar 1:1— JPGPNGGIF	—	Only on VK (ВКонтакте)
Cover / Header	Community Live Cover (Живая обложка) 9:16— JPGPNG	—	Only on VK (ВКонтакте)
Display banner	HTML5 Banner — 300x600 (Desktop) 1:2150 KB ZIP	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Different layouts

One creative set for both

Layouts: 22 · used on both platforms: 8

1:1Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
16:9Video Both

Master size Max weight90 MBVK (ВКонтакте) FormatsMP4MOV

VK (ВКонтакте) In-Feed Video Ad·In-Stream Video Ad — 16:9·Shoppable Ads — Video

Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)
3:5Image Both

Master size Export sizes Max weight120 KBYandex Direct Formats—

VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop) 240×400

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
6:5Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile) 300×250

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
16:9Image Both

Master size Export sizes Max weight5 MBVK (ВКонтакте) FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Landscape 16:9 1080×607·MAX Channel Banner — 16:9 1080×607

Yandex Direct Feed/Network Image - Widescreen (16:9) 1920×1080
3:4Image Both

Master size Export sizes Max weight10 MB FormatsJPGPNG

VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4 1200×1600

Yandex Direct Feed/Network Image - Vertical (3:4) 1080×1440
1:2Image Both

Master size Max weight150 KBVK (ВКонтакте) FormatsZIP

VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
9:16Image Both

Master size Max weight10 MB FormatsJPGPNG

VK (ВКонтакте) Community Live Cover (Живая обложка)

Yandex Direct App Promotion Image - Vertical (9:16)
8.09:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
4:5Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Vertical 4:5
5:2Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Cover (Обложка сообщества)
1.47:1Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)
3.88:1Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
4:15Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
2:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial
32:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
16:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile
9:16Video

Master size Max weight90 MB FormatsMP4MOV

VK (ВКонтакте) Vertical / Fullscreen Video 9:16

Text limits

Every value each platform uses for the field, characters unless noted

Field	VK (ВКонтакте)	Yandex Direct
Description	25 · 32 · 50 · 90 · 108	—
Title	20 · 25 · 40 · 72	—
CTA	25 · 30 · 40	—
Primary text	220 · 16384	—
Headline	—	30 · 56
Body	—	75 · 81
Company name	115	—
Short headline	—	30

Video side by side