X (Twitter) vs Yandex Direct image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 3 need their own layout. 4 of 23 layouts below serve both platforms.

X (Twitter)vs Yandex Direct

Check one creative against X (Twitter) and Yandex Direct

Drag & drop your creative or click to choose a file Checked against 40 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	X (Twitter)	Yandex Direct	For both
Square	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	Different layouts
Landscape	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	Different layouts
Carousel	Carousel Ad Card 1:120 MB JPGPNG	—	Only on X (Twitter)
Profile picture	Profile Picture / Avatar 1:12 MB JPGPNGGIF	—	Only on X (Twitter)
Cover / Header	Profile Header / Banner 3:12 MB JPGPNGGIF	—	Only on X (Twitter)
Display banner	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Different layouts

One creative set for both

Layouts: 23 · used on both platforms: 4

1:1Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNG

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
16:9Video Both

Master size Max weight100 MBYandex Direct FormatsMP4MOV

X (Twitter) Promoted Video Ad - Landscape (16:9)

Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)
2:3Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (2:3) 1080×1620

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial 320×480
16:9Image Both

Master size Export sizes Max weight5 MBX (Twitter) FormatsJPGPNGGIF

X (Twitter) Spotlight Takeover (formerly Trend Takeover+) 1280×720

Yandex Direct Feed/Network Image - Widescreen (16:9) 1920×1080
1.91:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
6:5Image

Master size Export sizes Max weight512 KB FormatsZIP

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
3:5Image

Master size Export sizes Max weight120 KB FormatsJPGPNGGIF

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
8.09:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
1:1Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Square (1:1)·Amplify Pre-roll Video Ad
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
4:5Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (4:5)
3:4Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Vertical (3:4)
9:16Image

Master size Max weight10 MB FormatsJPGPNG

Yandex Direct App Promotion Image - Vertical (9:16)
3.88:1Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
1:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
4:15Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
32:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
16:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile
9:16Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Vertical Video Ad (9:16, full-screen)

Text limits

Every value each platform uses for the field, characters unless noted

Field	X (Twitter)	Yandex Direct
Headline	20 · 50 · 70	30 · 56
Body	257 · 280	75 · 81
Title	70 · 200	—
Link/URL	23	—
Caption	90	—
Message	25	—
Description	30	—
Short headline	—	30

Video side by side

X (Twitter)

Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB

Yandex Direct

Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB