Yandex Direct vs YouTube image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 2 of 22 layouts below serve both platforms.

Yandex DirectvsYouTube

Check one creative against Yandex Direct and YouTube

Drag & drop your creative or click to choose a file Checked against 40 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Yandex Direct	YouTube	For both
Square	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	—	Only on Yandex Direct
Vertical / Portrait	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	—	Only on Yandex Direct
Landscape	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	Custom Video Thumbnail (16:9) 16:950 MB JPGPNG	One layout, two exports
Profile picture	—	Channel Profile Picture / Icon 1:115 MB JPGPNGGIFBMP	Only on YouTube
Cover / Header	—	Channel Banner / Channel Art 16:96 MB JPGPNGGIFBMP	Only on YouTube
Display banner	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Google TV Masthead (Home Screen) 16:9— PNGJPG	Different layouts

One creative set for both

Layouts: 22 · used on both platforms: 2

16:9Video Both

Master size Max weight100 MBYandex Direct FormatsMP4MOV

Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)

YouTube Video Ad - Horizontal (16:9)·Skippable In-Stream Ad·Non-Skippable In-Stream Ad·Bumper Ad·In-Feed Video Ad·YouTube Masthead (Home Feed)
16:9Image Both

Master size Export sizes Max weight6 MBYouTube FormatsJPGPNG

Yandex Direct Feed/Network Image - Widescreen (16:9) 1920×1080

YouTube Custom Video Thumbnail (16:9) 3840×2160·Google TV Masthead (Home Screen) 1920×1080·Channel Banner / Channel Art 2560×1440
6:5Image

Master size Export sizes Max weight512 KB FormatsZIP

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
3:5Image

Master size Export sizes Max weight120 KB FormatsJPGPNGGIF

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
1:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
8.09:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
9:16Video

Master size Max weight256 GB FormatsMP4MOVMPEGWEBM

YouTube Video Ad - Vertical (9:16)·YouTube Shorts Ad
3:4Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Vertical (3:4)
9:16Image

Master size Max weight10 MB FormatsJPGPNG

Yandex Direct App Promotion Image - Vertical (9:16)
3.88:1Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
1:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
4:15Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
2:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial
32:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
16:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile
5:1Image

Master size Max weight150 KB FormatsJPGPNGGIF

YouTube Companion Banner (desktop)
4:5Video

Master size Max weight256 GB FormatsMP4MOVMPEGAVI+2

YouTube Video Ad - Vertical (4:5)
1:1Video

Master size Max weight256 GB FormatsMP4MOVMPEGWEBM+1

YouTube Video Ad - Square (1:1)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Yandex Direct	YouTube
Headline	30 · 56	40 · 50
Description	—	35 · 100 · 130
Body	75 · 81	—
Short headline	30	—

Video side by side

Yandex Direct

Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB

YouTube

Video Ad - Horizontal (16:9) 1920×1080 · 16:9 · Max duration: No hard max (varies by format; skippable in-stream recommended under 3 min) · 256 GB
Video Ad - Vertical (9:16) 1080×1920 · 9:16 · Max duration: No hard max (full-screen vertical; Shorts placements recommend under 60s) · 256 GB
Video Ad - Vertical (4:5) 1080×1350 · 4:5 · Max duration: 5 seconds minimum in Demand Gen (10-60 seconds recommended) · 256 GB
Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: No hard max (varies by format) · 256 GB
Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: No maximum (under 3 minutes recommended) · 256 GB
Non-Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: Up to 30 seconds (auction); up to 60 seconds (reservation) · 256 GB
Bumper Ad 1920×1080 · 16:9 · Max duration: 6 seconds or shorter · 256 GB
In-Feed Video Ad 1920×1080 · 16:9 · Max duration: No maximum (any length YouTube video) · 256 GB
YouTube Shorts Ad 1080×1920 · 9:16 · Max duration: Under 60 seconds recommended · 256 GB
YouTube Masthead (Home Feed) 1920×1080 · 16:9 · Max duration: No maximum (over 10 seconds recommended; autoplays up to 30 seconds on desktop) · 256 GB