TikTok vs Yandex Direct image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 6 of 20 layouts below serve both platforms.

TikTokvs Yandex Direct

Check one creative against TikTok and Yandex Direct

Drag & drop your creative or click to choose a file Checked against 38 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	TikTok	Yandex Direct	For both
Square	—	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	Only on Yandex Direct
Vertical / Portrait	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	One layout, two exports
Landscape	—	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	Only on Yandex Direct
Carousel	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	—	Only on TikTok
Profile picture	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	—	Only on TikTok
Display banner	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Different layouts

One creative set for both

Layouts: 20 · used on both platforms: 6

6:5Image Both

Master size Export sizes Max weight512 KBYandex Direct Formats—

TikTok TikTok Ad Network Banner (600x500) 600×500

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
9:16Image Both

Master size Export sizes Max weight100 KBTikTok FormatsJPGPNG

TikTok In-Feed Single Image Ad 720×1280·Carousel Ad - Image Card 720×1280

Yandex Direct App Promotion Image - Vertical (9:16) 1080×1920
16:9Video Both

Master size Export sizes Max weight100 MBYandex Direct FormatsMP4MOVAVI

TikTok In-Feed Video Ad - Horizontal/Landscape 960×540

Yandex Direct Video Ad (InStream / Network Video) 1920×1080·Video Banner on Search (16:9) 1920×1080
16:5Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200) 640×200

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner 320×100
32:5Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100) 640×100

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner 320×50
2:3Image Both

Master size Export sizes Max weight512 KB FormatsJPGPNG

TikTok Streaming Ads - Media Card Image 500×750

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial 320×480
3:5Image

Master size Export sizes Max weight120 KB FormatsJPGPNGGIF

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
9:16Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP

TikTok In-Feed Video Ad - Vertical (recommended)·TopView Ad (reservation, first-impression takeover)·Reservation / Reach & Frequency In-Feed Video
1:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
8.09:1Image

Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
16:9Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Widescreen (16:9)
3:4Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Vertical (3:4)
3.88:1Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
1:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
4:15Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile
1:1Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Square

Text limits

Every value each platform uses for the field, characters unless noted

Field	TikTok	Yandex Direct
Caption	35 · 50 · 100 · 150	—
Description	22 · 50 · 100	—
Advertiser name	10 · 20	—
App name	20 · 40	—
Headline	—	30 · 56
Body	—	75 · 81
Title	35	—
Primary text	24	—
Short headline	—	30

Video side by side

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB

Yandex Direct

Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB