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Türkçe LinkedIn vs Yandex Direct image sizes 2026
One file works on both for 0 formats, one layout with two exports for 1, and 3 need their own layout. 4 of 24 layouts below serve both platforms.
Check one creative against LinkedIn and Yandex Direct
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | Yandex Direct | For both | |
|---|---|---|---|
| Square | One layout, two exports | ||
| Vertical / Portrait | Different layouts | ||
| Landscape | Different layouts | ||
| Carousel | — | Only on LinkedIn | |
| Profile picture | — | Only on LinkedIn | |
| Cover / Header | — | Only on LinkedIn | |
| Display banner | Different layouts |
One creative set for both
Layouts: 24 · used on both platforms: 4
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Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNG
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
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Master size Export sizes Max weight512 KBYandex Direct Formats—
LinkedIn Message Ad Banner (desktop) 300×250·Conversation Ad Banner (desktop) 300×250
Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
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Master size Max weight100 MBYandex Direct FormatsMP4
LinkedIn Video Ad - Landscape (16:9)
Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)
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Master size Export sizes Max weight10 MB FormatsJPGPNG
LinkedIn Event Ad 1280×720
Yandex Direct Feed/Network Image - Widescreen (16:9) 1920×1080
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Master size Export sizes Max weight120 KB FormatsJPGPNGGIF
Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
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Master size Export sizes Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
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Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
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Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
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Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Landscape
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Master size Max weight5 MB FormatsJPGPNGGIF
LinkedIn Single Image Ad - Vertical
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Master size Max weight10 MB FormatsJPGPNGGIF
Yandex Direct Feed/Network Image - Vertical (3:4)
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Master size Max weight10 MB FormatsJPGPNG
Yandex Direct App Promotion Image - Vertical (9:16)
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 970x250 Billboard
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
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Master size Max weight512 KB FormatsJPGPNGGIFZIP
Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
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Master size Max weight512 KB FormatsJPGPNGGIF
Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Square (1:1)
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Vertical (9:16)
Text limits
Every value each platform uses for the field, characters unless noted
| Field | Yandex Direct | |
|---|---|---|
| Headline | 25 · 45 · 50 · 70 · 200 | 30 · 56 |
| Body | 1500 | 75 · 81 |
| Primary text | 150 · 255 · 600 · 3000 | — |
| Description | 70 · 75 · 100 · 300 | — |
| CTA | 18 · 20 · 25 | — |
| Link/URL | 2000 | — |
| Footer | 20000 | — |
| Message | 8000 | — |
| Company name | 25 | — |
| Short headline | — | 30 |
Video side by side
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
Yandex Direct
- Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
- Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB