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Cloaking

Media buying

Showing the ad network's reviewer a clean, compliant "safe page" while sending real users to the actual money page with the offer. Used to run offers that would fail moderation. It breaks almost every network's policy and can get the account banned.

Example

Facebook's reviewer sees a white-hat page about healthy recipes; real users from the ad land on a keto-supplement prelander.

Related terms

Pre-Lander Spy Tools Offer

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