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Media Buyer

Media buying

The person who plans, launches, and optimizes paid campaigns to hit a profit or CPA target. They pick traffic sources, build creatives and landers, watch the tracker daily, and shift spend from losing placements to winners. In affiliate teams a buyer is judged on ROI, not clicks or impressions.

Example

A buyer pulls budget off three losing zones and pours it into the one placement returning 2x.

Related terms

Media Buying Ad Spend Tracker ROI

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