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Whitelist

Media buying

A curated list of the traffic sources, placements, or sites that convert for a given offer, which you then target exclusively. You build it by running broad, reading the tracker, and keeping only the winners — the opposite of a blacklist. Whitelists get bought, sold, and guarded because they concentrate spend where it pays.

Example

After spending on a push campaign, you export the 30 site IDs with positive ROI and launch a new campaign targeting only those.

Related terms

Blacklist Ad Set Spy Tools

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