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1440×2560
shown at 9%
Reels Video (9:16)
Video
- Size (px)
- Ratio
- 9:16
Apple Search Ads — App Preview Video (iPhone)
Video · Search · Verified 2026-06
Live preview
886×1920
shown at 24%
In context
Sample feed post
Full specification
Size (px)
Ratio~9:19.5
Max weight500 MB
FormatsMOV, M4V, MP4
Max duration30s (15-30s required)
Max video500 MB
Formats · VideoH.264, Apple ProRes 422 (HQ)
Text limits n/a
Notes & best practice
App preview video used in Search results and Product page ads. iPhone (6.9, 6.5, 6.3, 6.1, and 5.5-inch) accepts 886x1920 pixels in portrait (1920x886 in landscape).
Upload up to 3 previews per device class.
Video must be 15 to 30 seconds, maximum 30fps, using H.264 at 10-12 Mbps VBR (up to High Profile Level 4.0) or ProRes 422 HQ.
Requires stereo AAC 256kbps audio at 44.1 or 48kHz (use a silent track if there is no sound).
Poster frame defaults to 5 seconds.
Maximum file size is 500 MB.
Frequently asked questions
What size is the Apple Search Ads App Preview Video (iPhone)?
The Apple Search Ads App Preview Video (iPhone) is 886×1920 px, aspect ratio ~9:19.5.
What is the aspect ratio of the Apple Search Ads App Preview Video (iPhone)?
~9:19.5. At the recommended resolution that is 886×1920 px.
What is the maximum file size for the Apple Search Ads App Preview Video (iPhone)?
Up to 500 MB, in MOV, M4V, MP4.
What file formats does Apple Search Ads accept for the App Preview Video (iPhone)?
MOV, M4V, MP4.
How long can the Apple Search Ads App Preview Video (iPhone) be?
30s (15-30s required).
Why does Apple Search Ads crop my App Preview Video (iPhone)?
Apple Search Ads shows App Preview Video (iPhone) at ~9:19.5. Upload exactly 886×1920 px and keep key content in the safe area so nothing gets cut off.
Is 886×1920 still correct for the Apple Search Ads App Preview Video (iPhone) in 2026?
Yes. Last verified 2026-06 against the official Apple Search Ads documentation.
Check your creative
Test a file against this exact spec before you upload it anywhere.
Nothing is uploaded or saved — the check runs entirely in your browser.