Apple Search Ads — Search Tab Ad

Other · Search · Verified 2026-06

Live preview

1024×1024
shown at 45%

In context

Sample feed post

Full specification

Size (px)
Ratio1:1
Max weightNot published by Apple
FormatsPNG
Text limits
Title 30 chars
Description 30 chars

Notes & best practice

Appears at the top of the suggested apps list on the Search tab before a user searches.

Built automatically from existing App Store product page assets.

Surfaces the app icon (1024x1024), name, and subtitle.

No custom creative upload is required.

Uses the default or custom product page as the destination.

Over 70% of App Store visitors use search to discover apps.

Frequently asked questions

What size is the Apple Search Ads Search Tab Ad?
The Apple Search Ads Search Tab Ad is 1024×1024 px, aspect ratio 1:1.
What is the aspect ratio of the Apple Search Ads Search Tab Ad?
1:1. At the recommended resolution that is 1024×1024 px.
What is the maximum file size for the Apple Search Ads Search Tab Ad?
Up to Not published by Apple, in PNG.
What file formats does Apple Search Ads accept for the Search Tab Ad?
PNG.
Why does Apple Search Ads crop my Search Tab Ad?
Apple Search Ads shows Search Tab Ad at 1:1. Upload exactly 1024×1024 px and keep key content in the safe area so nothing gets cut off.
Is 1024×1024 still correct for the Apple Search Ads Search Tab Ad in 2026?
Yes. Last verified 2026-06 against the official Apple Search Ads documentation.

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