Apple Search Ads — Today Tab Ad (Custom Product Page)

Other · Search · Verified 2026-06

Live preview

1320×2868
shown at 16%

In context

Sample feed post

Full specification

Size (px)
Ratio~9:19.5
Max weightNot published by Apple
FormatsPNG, JPEG, JPG
Text limits
Title 30 chars
Description 30 chars
Body 170 chars

Notes & best practice

Top-of-App-Store placement.

Apple composes the ad from a Custom Product Page (CPP) showing the app name, icon, and subtitle.

The CPP's screenshots or app preview assets animate in the background, tinted to a color from the app icon.

Requires a CPP; no standalone banner asset is uploaded.

Up to 70 CPPs can be built in App Store Connect.

Dimensions are inherited from the 6.9" screenshot assets (1320x2868).

On iOS 18+ ads can deep link into the app.

Frequently asked questions

What size is the Apple Search Ads Today Tab Ad (Custom Product Page)?
The Apple Search Ads Today Tab Ad (Custom Product Page) is 1320×2868 px, aspect ratio ~9:19.5.
What is the aspect ratio of the Apple Search Ads Today Tab Ad (Custom Product Page)?
~9:19.5. At the recommended resolution that is 1320×2868 px.
What is the maximum file size for the Apple Search Ads Today Tab Ad (Custom Product Page)?
Up to Not published by Apple, in PNG, JPEG, JPG.
What file formats does Apple Search Ads accept for the Today Tab Ad (Custom Product Page)?
PNG, JPEG, JPG.
Why does Apple Search Ads crop my Today Tab Ad (Custom Product Page)?
Apple Search Ads shows Today Tab Ad (Custom Product Page) at ~9:19.5. Upload exactly 1320×2868 px and keep key content in the safe area so nothing gets cut off.
Is 1320×2868 still correct for the Apple Search Ads Today Tab Ad (Custom Product Page) in 2026?
Yes. Last verified 2026-06 against the official Apple Search Ads documentation.

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