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Українська Google Ads vs Instagram image sizes 2026
A side-by-side look at Google Ads and Instagram creative sizes across 3 shared formats. Exact pixel dimensions and aspect ratios, with the identical sizes flagged.
Updated: 07.2026
| Placement | Google Ads | |
|---|---|---|
| Square | 600 × 6001:1 | 1080 × 10801:1 |
| Vertical / Portrait | — | 1440 × 18004:5 |
| Stories / Reels | — | 1440 × 25609:16 |
| Landscape | 1200 × 6281.91:1 | 1080 × 5661.91:1 |
| Carousel | — | 1080 × 13504:5 |
| Profile picture | 1200 × 12001:1 | 320 × 3201:1 |
| Display banner | 300 × 10502:7 | — |
0 of 3 shared formats use the identical size on Google Ads and Instagram. Design those once and resize for the rest.
Google Ads vs Instagram size FAQ
Can I use the same image for Google Ads and Instagram?
For formats where the sizes match you can reuse one file. 0 of 3 shared formats are identical, so export those once. Where they differ, resize to each platform's exact pixels to avoid cropping.
What is the difference between Google Ads and Instagram image sizes?
They overlap on some sizes and differ on others. Profile, cover and ad placements vary the most, and each platform crops and compresses its own way. The table above lists every size side by side.
Which is bigger, Google Ads or Instagram?
Neither is uniformly bigger. Each format has its own recommended resolution per platform. Compare them row by row above and use each platform's exact number.