Google Ads vs Instagram image sizes 2026

One file works on both for 0 formats, one layout with two exports for 3, and 1 need their own layout. 4 of 14 layouts below serve both platforms.

Google AdsvsInstagram

Check one creative against Google Ads and Instagram

Drag & drop your creative or click to choose a file Checked against 29 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	Instagram	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	Feed Image - Square (1:1) 1:130 MB JPGPNG	One layout, two exports
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	Different layouts
Stories / Reels	—	Stories Image (9:16) 9:1630 MB JPGPNG	Only on Instagram
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	One layout, two exports
Carousel	—	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	Only on Instagram
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Profile Picture 1:1— JPGPNG	One layout, two exports
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	—	Only on Google Ads

One creative set for both

Layouts: 14 · used on both platforms: 4

4:5Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5) 960×1200

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
1:1Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Google Ads Responsive Display — Square Image 1200×1200

Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080
9:16Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16) 1080×1920

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560
1.91:1Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Google Ads Responsive Display — Landscape/Horizontal Image 1200×628

Instagram Feed Image - Landscape (1.91:1) 1080×566
6:5Image

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
9:16Video

Master size Export sizes Max weight4 GB FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
16:9Video

Master size Max weight— Formats—

Google Ads Responsive Display — Video Asset

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	Instagram
Headline	30	40
Primary text	—	44 · 125
Short headline	30	—
Long headline	90	—
Description	90	—
Company name	25	—

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB