Google Ads vs X (Twitter) image sizes 2026

One file works on both for 2 formats, one layout with two exports for 1, and 2 need their own layout. 4 of 18 layouts below serve both platforms.

Google AdsvsX (Twitter)

Check one creative against Google Ads and X (Twitter)

Drag & drop your creative or click to choose a file Checked against 32 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	X (Twitter)	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	One file
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	Different layouts
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	One file
Carousel	—	Carousel Ad Card 1:120 MB JPGPNG	Only on X (Twitter)
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Profile Picture / Avatar 1:12 MB JPGPNGGIF	One layout, two exports
Cover / Header	—	Profile Header / Banner 3:12 MB JPGPNGGIF	Only on X (Twitter)
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Different layouts

One creative set for both

Layouts: 18 · used on both platforms: 4

1.91:1Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

Google Ads Responsive Display — Landscape/Horizontal Image 1200×628

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
1:1Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

Google Ads Responsive Display — Square Image 1200×1200

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
4:5Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5) 960×1200

X (Twitter) Image Ad - Portrait (4:5) 1440×1800
16:9Video Both

Master size Max weight1 GB Formats—

Google Ads Responsive Display — Video Asset

X (Twitter) Promoted Video Ad - Landscape (16:9)
6:5Image

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
1:1Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Square (1:1)·Amplify Pre-roll Video Ad
9:16Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16)
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
2:3Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (2:3)
16:9Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Spotlight Takeover (formerly Trend Takeover+)
9:16Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Vertical Video Ad (9:16, full-screen)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	X (Twitter)
Headline	30	20 · 50 · 70
Description	90	30
Body	—	257 · 280
Title	—	70 · 200
Short headline	30	—
Long headline	90	—
Company name	25	—
Link/URL	—	23
Caption	—	90
Message	—	25

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

X (Twitter)

Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB