Google Ads vs TikTok image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 1 need their own layout. 5 of 16 layouts below serve both platforms.

Google AdsvsTikTok

Check one creative against Google Ads and TikTok

Drag & drop your creative or click to choose a file Checked against 30 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	TikTok	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	—	Only on Google Ads
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	One layout, two exports
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	—	Only on Google Ads
Carousel	—	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	Only on TikTok
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	One layout, two exports
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Different layouts

One creative set for both

Layouts: 16 · used on both platforms: 5

6:5Image Both

Master size Export sizes Max weight150 KBGoogle Ads Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250

TikTok TikTok Ad Network Banner (600x500) 600×500
9:16Image Both

Master size Export sizes Max weight100 KBTikTok FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16) 1080×1920

TikTok In-Feed Single Image Ad 720×1280·Carousel Ad - Image Card 720×1280
32:5Image Both

Master size Export sizes Max weight150 KBGoogle Ads FormatsJPGPNG

Google Ads Uploaded Display — Mobile Banner 320x50 320×50

TikTok TikTok Ad Network Banner (640x100) 640×100
16:5Image Both

Master size Export sizes Max weight150 KBGoogle Ads FormatsJPGPNG

Google Ads Uploaded Display — Large Mobile Banner 320x100 320×100

TikTok TikTok Ad Network Banner (640x200) 640×200
16:9Video Both

Master size Export sizes Max weight500 MB Formats—

Google Ads Responsive Display — Video Asset 1920×1080

TikTok In-Feed Video Ad - Horizontal/Landscape 960×540
9:16Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP

TikTok In-Feed Video Ad - Vertical (recommended)·TopView Ad (reservation, first-impression takeover)·Reservation / Reach & Frequency In-Feed Video
1.91:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Landscape/Horizontal Image
1:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Square Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5)
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
2:3Image

Master size Max weight— FormatsJPGPNG

TikTok Streaming Ads - Media Card Image
1:1Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Square

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	TikTok
Description	90	22 · 50 · 100
Caption	—	35 · 50 · 100 · 150
Advertiser name	—	10 · 20
App name	—	20 · 40
Short headline	30	—
Long headline	90	—
Company name	25	—
Headline	30	—
Title	—	35
Primary text	—	24

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB