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Türkçe Google Ads vs LinkedIn image sizes 2026
One file works on both for 2 formats, one layout with two exports for 1, and 2 need their own layout. 5 of 18 layouts below serve both platforms.
Check one creative against Google Ads and LinkedIn
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | Google Ads | For both | |
|---|---|---|---|
| Square | One file | ||
| Vertical / Portrait | Different layouts | ||
| Landscape | One file | ||
| Carousel | — | Only on LinkedIn | |
| Profile picture | One layout, two exports | ||
| Cover / Header | — | Only on LinkedIn | |
| Display banner | Different layouts |
One creative set for both
Layouts: 18 · used on both platforms: 5
-
Master size Export sizes Max weight2 MBLinkedIn FormatsJPGPNG
Google Ads Responsive Display — Square Image 1200×1200
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
-
Master size Export sizes Max weight150 KBGoogle Ads Formats—
Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
LinkedIn Message Ad Banner (desktop) 300×250·Conversation Ad Banner (desktop) 300×250
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Master size Max weight5 MB FormatsJPGPNGGIF
Google Ads Responsive Display — Landscape/Horizontal Image
LinkedIn Single Image Ad - Landscape
-
Master size Export sizes Max weight5 MB FormatsJPGPNG
Google Ads Demand Gen — Vertical Image (4:5) 960×1200
LinkedIn Single Image Ad - Vertical 720×900
-
Master size Max weight500 MB Formats—
Google Ads Responsive Display — Video Asset
LinkedIn Video Ad - Landscape (16:9)
-
Master size Max weight5 MB FormatsJPGPNG
Google Ads Demand Gen — Vertical Image (9:16)
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
Google Ads Uploaded Display — Leaderboard 728x90
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
Google Ads Uploaded Display — Wide Skyscraper 160x600
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
Google Ads Uploaded Display — Mobile Banner 320x50
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
Google Ads Uploaded Display — Half-Page 300x600
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
Google Ads Uploaded Display — Billboard 970x250
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
Google Ads Uploaded Display — Portrait 300x1050
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Master size Max weight150 KB FormatsGIFJPGPNGHTML5
-
Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
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Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
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Master size Max weight— FormatsJPGPNG
LinkedIn Event Ad
-
Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Square (1:1)
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Vertical (9:16)
Text limits
Every value each platform uses for the field, characters unless noted
| Field | Google Ads | |
|---|---|---|
| Headline | 30 | 25 · 45 · 50 · 70 · 200 |
| Description | 90 | 70 · 75 · 100 · 300 |
| Company name | 25 | 25 |
| Primary text | — | 150 · 255 · 600 · 3000 |
| CTA | — | 18 · 20 · 25 |
| Short headline | 30 | — |
| Long headline | 90 | — |
| Link/URL | — | 2000 |
| Body | — | 1500 |
| Footer | — | 20000 |
| Message | — | 8000 |
Video side by side
Google Ads
- Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB