Google Ads vs Snapchat image sizes 2026

One file works on both for 1 formats, one layout with two exports for 2, and 0 need their own layout. 2 of 17 layouts below serve both platforms.

Google AdsvsSnapchat

Check one creative against Google Ads and Snapchat

Drag & drop your creative or click to choose a file Checked against 30 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	Snapchat	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	Collection Ad - Product Tile 1:12 MB JPGPNG	One layout, two exports
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	Spotlight Ad (vertical full-screen) 9:165 MB JPGPNG	One file
Stories / Reels	—	Single Image or Video Ad (Top Snap) 9:165 MB JPGPNG	Only on Snapchat
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	—	Only on Google Ads
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Profile Picture / Public Profile Avatar 1:12 MB JPGPNG	One layout, two exports
Cover / Header	—	Story Ad - Discover Tile / Cover 3:52 MB PNG	Only on Snapchat
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	—	Only on Google Ads

One creative set for both

Layouts: 17 · used on both platforms: 2

9:16Image Both

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16)

Snapchat Single Image or Video Ad (Top Snap)·Story Ad - Individual Snap·Collection Ad - Hero Image/Video·Spotlight Ad (vertical full-screen)·Sponsored Snap (direct Chat/inbox)
1:1Image Both

Master size Export sizes Max weight2 MBSnapchat FormatsJPGPNG

Google Ads Responsive Display — Square Image 1200×1200

Snapchat Collection Ad - Product Tile 160×160
6:5Image

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
9:19.5Image

Master size Export sizes Max weight300 KB Formats—

Snapchat Sponsored Filter (static) 945×2048·Sponsored Filter (animated) 720×1560
9:16Video

Master size Max weight1 GB FormatsMP4MOV

Snapchat Standard Commercial (non-skippable)·Extended Play Commercial
1.91:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Landscape/Horizontal Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5)
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
2:3Image

Master size Max weight2 MB Formats—

Snapchat Public Profile Header Image
3:5Image

Master size Max weight2 MB FormatsPNG

Snapchat Story Ad - Discover Tile / Cover
16:9Video

Master size Max weight— Formats—

Google Ads Responsive Display — Video Asset

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	Snapchat
Headline	30	34 · 55
Short headline	30	—
Long headline	90	—
Description	90	—
Company name	25	—
Advertiser name	—	32
Message	—	500

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

Snapchat

Standard Commercial (non-skippable) 1080×1920 · 9:16 · Max duration: 3-6 sec (100% non-skippable) · 1 GB
Extended Play Commercial 1080×1920 · 9:16 · Max duration: 7-180 sec (first 6 sec non-skippable) · 1 GB