Google Ads vs VK (ВКонтакте) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 3 need their own layout. 6 of 19 layouts below serve both platforms.

Google AdsvsVK (ВКонтакте)

Check one creative against Google Ads and VK (ВКонтакте)

Drag & drop your creative or click to choose a file Checked against 40 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	VK (ВКонтакте)	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	Organic Feed Post — Square 1:150 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	Dzen Channel Promo — Card Image 3:4 3:4— JPGPNG	Different layouts
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	Universal Ad — Landscape 16:9 16:95 MB JPGPNG	Different layouts
Carousel	—	Carousel for Websites — Card 1:15 MB JPGPNG	Only on VK (ВКонтакте)
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Community / Profile Avatar 1:1— JPGPNGGIF	One layout, two exports
Cover / Header	—	Community Live Cover (Живая обложка) 9:16— JPGPNG	Only on VK (ВКонтакте)
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	HTML5 Banner — 300x600 (Desktop) 1:2150 KB ZIP	Different layouts

One creative set for both

Layouts: 19 · used on both platforms: 6

1:1Image Both

Master size Export sizes Max weight150 KBVK (ВКонтакте) Formats—

Google Ads Responsive Display — Square Image 1200×1200

VK (ВКонтакте) Universal Ad — Square 1:1 600×600·Carousel for Websites — Card 600×600·Carousel for Apps — Card 600×600·Collage / Slider — Media File 600×600·HTML5 Banner — 300x300 (Desktop) 300×300·Organic Feed Post — Square 1080×1080
6:5Image Both

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250

VK (ВКонтакте) HTML5 Banner — 300x250 (Mobile) 300×250
16:9Video Both

Master size Max weight90 MB Formats—

Google Ads Responsive Display — Video Asset

VK (ВКонтакте) In-Feed Video Ad·In-Stream Video Ad — 16:9·Shoppable Ads — Video
4:5Image Both

Master size Export sizes Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5) 960×1200

VK (ВКонтакте) Universal Ad — Vertical 4:5 1080×1350
9:16Image Both

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16)

VK (ВКонтакте) Community Live Cover (Живая обложка)
1:2Image Both

Master size Max weight150 KB Formats—

Google Ads Uploaded Display — Half-Page 300x600

VK (ВКонтакте) HTML5 Banner — 300x600 (Desktop)
16:9Image

Master size Max weight5 MB FormatsJPGPNG

VK (ВКонтакте) Universal Ad — Landscape 16:9·MAX Channel Banner — 16:9
1.91:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Landscape/Horizontal Image
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
3:4Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Dzen Channel Promo — Card Image 3:4
3:5Image

Master size Max weight150 KB FormatsZIP

VK (ВКонтакте) HTML5 Banner — 240x400 (Desktop)
5:2Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Cover (Обложка сообщества)
1.47:1Image

Master size Max weight— FormatsJPGPNG

VK (ВКонтакте) Community Menu / Button Tile (Кнопка меню)
9:16Video

Master size Max weight90 MB FormatsMP4MOV

VK (ВКонтакте) Vertical / Fullscreen Video 9:16

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	VK (ВКонтакте)
Description	90	25 · 32 · 50 · 90 · 108
Company name	25	115
Title	—	20 · 25 · 40 · 72
CTA	—	25 · 30 · 40
Primary text	—	220 · 16384
Short headline	30	—
Long headline	90	—
Headline	30	—

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

VK (ВКонтакте)

Vertical / Fullscreen Video 9:16 1080×1920 · 9:16 · Max duration: Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) · 90 MB
In-Feed Video Ad 1920×1080 · 16:9 (also 1:1, 4:5, 9:16) · Max duration: Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns · 90 MB
In-Stream Video Ad — 16:9 1920×1080 · 16:9 · Max duration: 6–30 sec · 90 MB
Shoppable Ads — Video 1920×1080 · 16:9 · Max duration: 5–30 sec · 90 MB