Google Ads vs Yandex Direct image sizes 2026

One file works on both for 1 formats, one layout with two exports for 1, and 2 need their own layout. 10 of 21 layouts below serve both platforms.

Google Adsvs Yandex Direct

Check one creative against Google Ads and Yandex Direct

Drag & drop your creative or click to choose a file Checked against 42 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	Yandex Direct	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	Feed/Network Image - Square (1:1) 1:110 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	App Promotion Image - Vertical (9:16) 9:1610 MB JPGPNG	One file
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	Feed/Network Image - Widescreen (16:9) 16:910 MB JPGPNGGIF	Different layouts
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	—	Only on Google Ads
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 364:451 MB JPGPNGGIFZIP	Different layouts

One creative set for both

Layouts: 21 · used on both platforms: 10

6:5Image Both

Master size Export sizes Max weight150 KBGoogle Ads Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250

Yandex Direct Graphic (Image) Ad - 300x250 Medium Rectangle 300×250·Graphic (Image) Ad - 336x280 Large Rectangle 336×280·HTML5 Banner (ZIP) 300×250
1:1Image Both

Master size Export sizes Max weight512 KBYandex Direct FormatsJPGPNGGIF

Google Ads Responsive Display — Square Image 1200×1200

Yandex Direct Feed/Network Image - Square (1:1) 1080×1080·Graphic (Image) Ad - 300x300 Square 300×300
8.09:1Image Both

Master size Export sizes Max weight150 KBGoogle Ads FormatsGIFJPGPNG

Google Ads Uploaded Display — Leaderboard 728x90 728×90

Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard 728×90·Banner Under the Search Bar (ya.ru) - 1456x180 Desktop 1456×180
16:9Video Both

Master size Max weight100 MB Formats—

Google Ads Responsive Display — Video Asset

Yandex Direct Video Ad (InStream / Network Video)·Video Banner on Search (16:9)
9:16Image Both

Master size Max weight5 MBGoogle Ads FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16)

Yandex Direct App Promotion Image - Vertical (9:16)
4:15Image Both

Master size Max weight150 KBGoogle Ads FormatsGIFJPGPNG

Google Ads Uploaded Display — Wide Skyscraper 160x600

Yandex Direct Graphic (Image) Ad - 160x600 Wide Skyscraper
32:5Image Both

Master size Max weight150 KBGoogle Ads FormatsGIFJPGPNG

Google Ads Uploaded Display — Mobile Banner 320x50

Yandex Direct Graphic (Image) Ad - 320x50 Mobile Banner
1:2Image Both

Master size Max weight150 KBGoogle Ads FormatsGIFJPGPNG

Google Ads Uploaded Display — Half-Page 300x600

Yandex Direct Graphic (Image) Ad - 300x600 Half-Page
3.88:1Image Both

Master size Max weight150 KBGoogle Ads FormatsGIFJPGPNG

Google Ads Uploaded Display — Billboard 970x250

Yandex Direct Graphic (Image) Ad - 970x250 Billboard
16:5Image Both

Master size Max weight150 KBGoogle Ads FormatsGIFJPGPNG

Google Ads Uploaded Display — Large Mobile Banner 320x100

Yandex Direct Graphic (Image) Ad - 320x100 Large Mobile Banner
3:5Image

Master size Export sizes Max weight120 KB FormatsJPGPNGGIF

Yandex Direct Graphic (Image) Ad - 240x400 Vertical Rectangle 240×400·Graphic (Image) Ad - 300x500 Vertical Banner 300×500·Search Banner (Right-rail) - 240x400 240×400
1.91:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Landscape/Horizontal Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5)
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:9Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Widescreen (16:9)
3:4Image

Master size Max weight10 MB FormatsJPGPNGGIF

Yandex Direct Feed/Network Image - Vertical (3:4)
25:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 1000x120 Wide Banner
2:5Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 240x600 Skyscraper
2:3Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 320x480 Mobile Interstitial
3:2Image

Master size Max weight512 KB FormatsJPGPNGGIFZIP

Yandex Direct Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image

Master size Max weight512 KB FormatsJPGPNGGIF

Yandex Direct Banner Under the Search Bar (ya.ru) - 640x134 Mobile

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	Yandex Direct
Headline	30	30 · 56
Short headline	30	30
Body	—	75 · 81
Long headline	90	—
Description	90	—
Company name	25	—

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

Yandex Direct

Video Ad (InStream / Network Video) 1920×1080 · 16:9 (also 1:1, 9:16) · Max duration: 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) · 100 MB
Video Banner on Search (16:9) 1920×1080 · 16:9 · Max duration: 5-15 sec · 100 MB