Google Ads vs YouTube image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 2 need their own layout. 1 of 18 layouts below serve both platforms.

Google AdsvsYouTube

Check one creative against Google Ads and YouTube

Drag & drop your creative or click to choose a file Checked against 32 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Google Ads	YouTube	For both
Square	Responsive Display — Square Image 1:15 MB JPGPNGGIF	—	Only on Google Ads
Vertical / Portrait	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	—	Only on Google Ads
Landscape	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	Custom Video Thumbnail (16:9) 16:950 MB JPGPNG	Different layouts
Profile picture	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Channel Profile Picture / Icon 1:115 MB JPGPNGGIFBMP	One layout, two exports
Cover / Header	—	Channel Banner / Channel Art 16:96 MB JPGPNGGIFBMP	Only on YouTube
Display banner	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	Google TV Masthead (Home Screen) 16:9— PNGJPG	Different layouts

One creative set for both

Layouts: 18 · used on both platforms: 1

16:9Video Both

Master size Max weight256 GB Formats—

Google Ads Responsive Display — Video Asset

YouTube Video Ad - Horizontal (16:9)·Skippable In-Stream Ad·Non-Skippable In-Stream Ad·Bumper Ad·In-Feed Video Ad·YouTube Masthead (Home Feed)
6:5Image

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
16:9Image

Master size Export sizes Max weight6 MB FormatsJPGPNG

YouTube Custom Video Thumbnail (16:9) 3840×2160·Google TV Masthead (Home Screen) 1920×1080·Channel Banner / Channel Art 2560×1440
9:16Video

Master size Max weight256 GB FormatsMP4MOVMPEGWEBM

YouTube Video Ad - Vertical (9:16)·YouTube Shorts Ad
1.91:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Landscape/Horizontal Image
1:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Square Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5)
9:16Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (9:16)
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
5:1Image

Master size Max weight150 KB FormatsJPGPNGGIF

YouTube Companion Banner (desktop)
4:5Video

Master size Max weight256 GB FormatsMP4MOVMPEGAVI+2

YouTube Video Ad - Vertical (4:5)
1:1Video

Master size Max weight256 GB FormatsMP4MOVMPEGWEBM+1

YouTube Video Ad - Square (1:1)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Google Ads	YouTube
Description	90	35 · 100 · 130
Headline	30	40 · 50
Short headline	30	—
Long headline	90	—
Company name	25	—

Video side by side

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)

YouTube

Video Ad - Horizontal (16:9) 1920×1080 · 16:9 · Max duration: No hard max (varies by format; skippable in-stream recommended under 3 min) · 256 GB
Video Ad - Vertical (9:16) 1080×1920 · 9:16 · Max duration: No hard max (full-screen vertical; Shorts placements recommend under 60s) · 256 GB
Video Ad - Vertical (4:5) 1080×1350 · 4:5 · Max duration: 5 seconds minimum in Demand Gen (10-60 seconds recommended) · 256 GB
Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: No hard max (varies by format) · 256 GB
Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: No maximum (under 3 minutes recommended) · 256 GB
Non-Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: Up to 30 seconds (auction); up to 60 seconds (reservation) · 256 GB
Bumper Ad 1920×1080 · 16:9 · Max duration: 6 seconds or shorter · 256 GB
In-Feed Video Ad 1920×1080 · 16:9 · Max duration: No maximum (any length YouTube video) · 256 GB
YouTube Shorts Ad 1080×1920 · 9:16 · Max duration: Under 60 seconds recommended · 256 GB
YouTube Masthead (Home Feed) 1920×1080 · 16:9 · Max duration: No maximum (over 10 seconds recommended; autoplays up to 30 seconds on desktop) · 256 GB