LinkedIn vs Reddit Ads image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 3 need their own layout. 4 of 12 layouts below serve both platforms.

Check one creative against LinkedIn and Reddit Ads

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement LinkedIn Reddit Ads For both
Square
Single Image Ad - Square
1:15 MB
JPGPNGGIF
Image Ad / Promoted Post - Square (1:1)
1:13 MB
JPGPNGGIF
One layout, two exports
Vertical / Portrait
Single Image Ad - Vertical
4:55 MB
JPGPNGGIF
Different layouts
Landscape
Single Image Ad - Landscape
1.91:15 MB
JPGPNGGIF
Different layouts
Carousel
Carousel Ad Card
1:110 MB
JPGPNGGIF
Carousel Ad Card
4:5 (also 1:1, 4:3, 16:9; same ratio on all cards recommended)20 MB
JPGPNGGIF
Different layouts
Profile picture
Personal Profile Picture
1:18 MB
JPGPNG
— Only on LinkedIn
Cover / Header — Only on LinkedIn
Display banner
Message Ad Banner (desktop)
6:52 MB
JPGPNG
— Only on LinkedIn

One creative set for both

Layouts: 12 · used on both platforms: 4

Text limits

Every value each platform uses for the field, characters unless noted

FieldLinkedInReddit Ads
Headline 25 · 45 · 50 · 70 · 200 300
Body 1500 40000
Primary text 150 · 255 · 600 · 3000 —
Description 70 · 75 · 100 · 300 —
CTA 18 · 20 · 25 —
Link/URL 2000 —
Footer 20000 —
Message 8000 —
Company name 25 —
Caption — 50

Video side by side

LinkedIn

Reddit Ads

  • Video Ad (Promoted Video) 1200×1200 · 1:1 (also 4:5, 4:3, 16:9 supported) · Max duration: Up to 15 minutes (5-30 seconds recommended; minimum 2 seconds) · 1 GB
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