TikTok vs YouTube image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 3 of 11 layouts below serve both platforms.

TikTokvsYouTube

Check one creative against TikTok and YouTube

Drag & drop your creative or click to choose a file Checked against 28 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	TikTok	YouTube	For both
Vertical / Portrait	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	—	Only on TikTok
Landscape	—	Custom Video Thumbnail (16:9) 16:950 MB JPGPNG	Only on YouTube
Carousel	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	—	Only on TikTok
Profile picture	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	Channel Profile Picture / Icon 1:115 MB JPGPNGGIFBMP	One layout, two exports
Cover / Header	—	Channel Banner / Channel Art 16:96 MB JPGPNGGIFBMP	Only on YouTube
Display banner	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Google TV Masthead (Home Screen) 16:9— PNGJPG	Different layouts

One creative set for both

Layouts: 11 · used on both platforms: 3

16:9Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOVMPEG

TikTok In-Feed Video Ad - Horizontal/Landscape 960×540

YouTube Video Ad - Horizontal (16:9) 1920×1080·Skippable In-Stream Ad 1920×1080·Non-Skippable In-Stream Ad 1920×1080·Bumper Ad 1920×1080·In-Feed Video Ad 1920×1080·YouTube Masthead (Home Feed) 1920×1080
9:16Video Both

Master size Max weight500 MBTikTok FormatsMP4MOVMPEG

TikTok In-Feed Video Ad - Vertical (recommended)·TopView Ad (reservation, first-impression takeover)·Reservation / Reach & Frequency In-Feed Video

YouTube Video Ad - Vertical (9:16)·YouTube Shorts Ad
1:1Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOVMPEG

TikTok In-Feed Video Ad - Square 640×640

YouTube Video Ad - Square (1:1) 1080×1080
16:9Image

Master size Export sizes Max weight6 MB FormatsJPGPNG

YouTube Custom Video Thumbnail (16:9) 3840×2160·Google TV Masthead (Home Screen) 1920×1080·Channel Banner / Channel Art 2560×1440
9:16Image

Master size Max weight100 KB FormatsJPGPNG

TikTok In-Feed Single Image Ad·Carousel Ad - Image Card
6:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (600x500)
16:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200)
32:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100)
2:3Image

Master size Max weight— FormatsJPGPNG

TikTok Streaming Ads - Media Card Image
5:1Image

Master size Max weight150 KB FormatsJPGPNGGIF

YouTube Companion Banner (desktop)
4:5Video

Master size Max weight256 GB FormatsMP4MOVMPEGAVI+2

YouTube Video Ad - Vertical (4:5)

Text limits

Every value each platform uses for the field, characters unless noted

Field	TikTok	YouTube
Description	22 · 50 · 100	35 · 100 · 130
Caption	35 · 50 · 100 · 150	—
Advertiser name	10 · 20	—
App name	20 · 40	—
Headline	—	40 · 50
Title	35	—
Primary text	24	—

Video side by side

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB

YouTube

Video Ad - Horizontal (16:9) 1920×1080 · 16:9 · Max duration: No hard max (varies by format; skippable in-stream recommended under 3 min) · 256 GB
Video Ad - Vertical (9:16) 1080×1920 · 9:16 · Max duration: No hard max (full-screen vertical; Shorts placements recommend under 60s) · 256 GB
Video Ad - Vertical (4:5) 1080×1350 · 4:5 · Max duration: 5 seconds minimum in Demand Gen (10-60 seconds recommended) · 256 GB
Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: No hard max (varies by format) · 256 GB
Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: No maximum (under 3 minutes recommended) · 256 GB
Non-Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: Up to 30 seconds (auction); up to 60 seconds (reservation) · 256 GB
Bumper Ad 1920×1080 · 16:9 · Max duration: 6 seconds or shorter · 256 GB
In-Feed Video Ad 1920×1080 · 16:9 · Max duration: No maximum (any length YouTube video) · 256 GB
YouTube Shorts Ad 1080×1920 · 9:16 · Max duration: Under 60 seconds recommended · 256 GB
YouTube Masthead (Home Feed) 1920×1080 · 16:9 · Max duration: No maximum (over 10 seconds recommended; autoplays up to 30 seconds on desktop) · 256 GB