Jordan

Economy & income

Currency

• Jordanian Dinar (JOD, JD / د.ا)
• pegged ~0.71 per USD (1 JOD ≈ $1.41, Jul 2026)

GDP per capita

~$4,100 nominal (2025, IMF est.); ~$10.0K PPP (2025)

Average salary

• ~$730 net/mo (Numbeo, Jun 2026)
• gross avg ~$865 (wage.is 2026)
• official avg ~$637 (Dept. of Statistics report)

Median salary

• n/a — no official median published
• most workers earn below the ~$637 mean (Jordan skews low with a long tail)

Minimum wage

• JD 290/mo (~$409)
• national minimum since Jan 2025, fixed through 2027

Cost of living

Medium (low by GCC standards; Amman noticeably pricier) — Numbeo single-person ~JD 487/mo (~$687) excl. rent (Jun 2026)

Digital landscape

Population

11.6 million (Jan 2025)

Internet users

92.5% (~10.7M users)

Social media users

55.7% (~6.45M identities)

Mobile connections

9.53M cellular connections = 82.3% of pop

Devices

mobile ~80.6% / desktop ~19.0% / tablet ~0.5% (StatCounter, Jun 2026)

Ad spend

• n/a — not disclosed in DataReportal Digital 2025 Jordan
• national ad market is small and mobile-led, with digital share rising

Top social platforms

YouTube ~6.45M / 55.7%

Facebook ~5.45M / 47.1%

Snapchat ~4.10M / 35.4%

Instagram ~4.05M / 35.0%

TikTok ~2.3M adults / 31.2%

LinkedIn ~2.0M / 17.3%

Messengers

• WhatsApp (dominant, near-universal)
• Facebook Messenger (~3.8M)
• Snapchat (heavy youth messaging)
• Telegram (growing)
• Instagram DM

Payments & behaviour

Payment methods

• Cash / cash-on-delivery (~60–70% of delivery orders)
• Visa & Mastercard debit/credit (widely accepted online)
• Mobile wallets via JoMoPay switch
• Bank transfer / eFAWATEERcom (national bill-pay rail)

E-wallets

• Zain Cash
• Orange Money
• UWallet
• Dinarak
• MadfooatCom (MadPay)
• Alawneh Pay

Cash on delivery

High — COD still dominant for food and parcel delivery (~60–70%), though declining as wallet/card trust grows

E-commerce

• Growing — e-commerce revenue ~$2.55B (2025, Statista)
• ~55% of online shoppers buy via mobile

Notes

• JoMoPay switch (operated by JOPACC) provides interoperability across telco, bank and fintech wallets
• eFAWATEERcom is the official centralised bill-payment system

Audience & culture

Languages

• Arabic (official, ~universal)
• English (widely spoken second language; business & education)

Religion

• Muslim ~97% (predominantly Sunni)
• Christian ~2–3% (mostly Greek Orthodox)

Median age

24.9 years (Worldometer/UN, 2025)

Key seasons

• Ramadan (fasting month — TV/social spikes, late-night shopping)
• Eid al-Fitr & Eid al-Adha (gifting, apparel, travel spend)
• Summer (Gulf & diaspora visitors, tourism)
• Back-to-school (Aug–Sep)

Cultural notes

• Conservative and family-oriented
• Ramadan reshapes daily rhythm and ad timing (peak after Iftar)
• Strong pan-Arab/Gulf media influence
• Price-sensitive, mobile-first, deal-driven audience.

Where to find creators

• Instagram
• TikTok
• YouTube
• Snapchat

Media landscape

Creators & public figures

Top creators

Celebrities

Queen Rania Al-Abdullah ~11M Instagram

Queen consort of Jordan; global humanitarian & education advocate

Crown Prince Hussein bin Abdullah ~5.3M Instagram

Crown Prince of Jordan; popular young royal

S

Saba Mubarak ~5M Instagram

Actress & producer across Arab cinema and TV

Diana Karazon ~2M Instagram

Pop singer & TV host; won Superstar (Arab Pop Idol) 2003

Z

Zeyne ~750K Instagram

Rising Palestinian-Jordanian pop singer-songwriter

Toni Qattan ~500K Instagram

Singer, composer & producer (Levantine pop/wedding hits)

Issam Alnajjar ~400K Instagram

Singer; global viral hit 'Hadal Ahbek' (TikTok/Spotify)

Affiliate & traffic

Hot verticals

• E-commerce COD (nutra, gadgets, fashion, home)
• Mobile apps & games
• Finance (crypto — newly legal — & BNPL)
• Travel & tourism
• Food delivery
• Sweepstakes/utilities (cautiously)

Active networks

• DCMnetwork (MENA)
• Boostiny
• ArabyAds
• Admitad
• AdCombo
• Mobidea

Payouts

• Tier-2 payouts — CPA/CPL below GCC levels
• COD nutra AOV modest
• finance/app-install CPLs are the stronger earners.

Competition

• Moderate
• usually run inside broader MENA/GCC buys
• Arabic (Levantine dialect) creative and local social proof are essential.

Seasonality

• Strong Ramadan/Eid peaks
• summer diaspora & tourism uplift
• back-to-school Aug–Sep

Traffic sources

• Meta (Facebook/Instagram) Ads
• TikTok Ads
• Google & YouTube
• Snapchat Ads
• Influencer marketing
• Telegram

Good to know

Capital

Amman

Major cities

• Amman
• Zarqa
• Irbid
• Russeifa
• Aqaba
• Madaba
• As-Salt

Time zones

• Single zone — Arabia Standard Time, UTC+3
• no daylight saving since Oct 2022 (permanent +3)

Android vs iOS

76% 24%

Android 76% iOS 24%

Phone brands

• Apple (~24%)
• Samsung (~21%)
• Infinix (~5%)
• Tecno (~5%)
• Huawei (~4%)

Top e-commerce

• OpenSooq (classifieds)
• Amazon / Souq
• Jumia
• MarkaVIP
• CashBasha
• Talabat (food/quick delivery)

Peak activity

Evenings ~20:00–23:00 local; post-Iftar late nights during Ramadan; weekend Fri–Sat

Creative taboos

Islam & religious figures, the Hashemite monarchy (legally protected), Israel–Palestine politics, alcohol/pork, nudity & LGBT themes, gambling — avoid mockery of royals or religion

Also worth knowing

• Youthful, mobile-first population (median ~25) with ~92% internet penetration — video and short-form dominate
• Large Palestinian-origin majority plus tight Gulf-diaspora ties shape taste and remittance-driven spending
• Crypto's Sept-2025 legalization opens a fresh, previously-banned finance vertical
• COD-first buyers still expect Arabic creative and local social proof.