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JPG / JPEG

Formats

A lossy raster format that compresses photos into small files, ideal for creatives full of color and gradients. It has no transparency, and every re-save throws away a little more detail, so don't keep re-exporting the same JPG. The go-to for photographic ad images where file weight matters.

Example

A full-bleed product photo saved as JPG at 80% quality often lands under 200 KB.

Related terms

PNG WebP Compression File Weight (Max File Size)

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