Yandex Direct — Graphic (Image) Ad - 728x90 Leaderboard

Display banner · Display · Verified 2026-06

Live preview

728×90

shown at 63%

In context

On a web page

Full specification

Size (px)

Ratio728:90

Max weight512 KB (Direct graphic ad) / 150 KB (Yandex homepage HTML5 placement)

FormatsJPG, PNG, GIF, ZIP (HTML5)

Text limits No on-platform text fields

Notes & best practice

Horizontal leaderboard banner.

Direct graphic ads have a 512 KB limit.

The Yandex homepage HTML5 placement caps the index file and 728x90 banner at 150 KB.

The 2x 1456x180 version is capped at 600 KB.

Upload at 2x or 3x for HiDPI displays.

Official doc All Yandex Direct sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard?

The Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard is 728×90 px, aspect ratio 728:90.

What is the aspect ratio of the Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard?

728:90. At the recommended resolution that is 728×90 px.

What is the maximum file size for the Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard?

Up to 512 KB (Direct graphic ad) / 150 KB (Yandex homepage HTML5 placement), in JPG, PNG, GIF, ZIP (HTML5).

What file formats does Yandex Direct accept for the Graphic (Image) Ad - 728x90 Leaderboard?

JPG, PNG, GIF, ZIP (HTML5).

Why does Yandex Direct crop my Graphic (Image) Ad - 728x90 Leaderboard?

Yandex Direct shows Graphic (Image) Ad - 728x90 Leaderboard at 728:90. Upload exactly 728×90 px and keep key content in the safe area so nothing gets cut off.

Is 728×90 still correct for the Yandex Direct Graphic (Image) Ad - 728x90 Leaderboard in 2026?

Yes. Last verified 2026-06 against the official Yandex Direct documentation.

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