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Yandex Direct — Graphic (Image) Ad - 970x250 Billboard

Display banner · Display · Verified 2026-06

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970×250
shown at 47%

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On a web page

Full specification

Size (px)
Ratio97:25
Max weight512 KB
FormatsJPG, PNG, GIF, ZIP (HTML5)
Text limits No on-platform text fields

Notes & best practice

Large desktop billboard graphic ad (970x250).

Upload at 2x or 3x for HiDPI displays.

Official doc All Yandex Direct sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the Yandex Direct Graphic (Image) Ad - 970x250 Billboard?
The Yandex Direct Graphic (Image) Ad - 970x250 Billboard is 970×250 px, aspect ratio 97:25.
What is the aspect ratio of the Yandex Direct Graphic (Image) Ad - 970x250 Billboard?
97:25. At the recommended resolution that is 970×250 px.
What is the maximum file size for the Yandex Direct Graphic (Image) Ad - 970x250 Billboard?
Up to 512 KB, in JPG, PNG, GIF, ZIP (HTML5).
What file formats does Yandex Direct accept for the Graphic (Image) Ad - 970x250 Billboard?
JPG, PNG, GIF, ZIP (HTML5).
Why does Yandex Direct crop my Graphic (Image) Ad - 970x250 Billboard?
Yandex Direct shows Graphic (Image) Ad - 970x250 Billboard at 97:25. Upload exactly 970×250 px and keep key content in the safe area so nothing gets cut off.
Is 970×250 still correct for the Yandex Direct Graphic (Image) Ad - 970x250 Billboard in 2026?
Yes. Last verified 2026-06 against the official Yandex Direct documentation.

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