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1200×675
shown at 18%
Trend Takeover+ (Trends creative)
Display banner
- Size (px)
- Ratio
- 16:9
Yandex Direct — HTML5 Banner (ZIP)
Display banner · Display · Verified 2026-06
Live preview
300×250
shown at 100%
In context
On a web page
Full specification
Size (px)
Ratiovaries (must match ad block)
Max weight512 KB (total ZIP); index.html < 150 KB
FormatsZIP (containing HTML5 + JPG/PNG/GIF assets)
Text limits No separate text fields
Notes & best practice
Interactive HTML5 creative uploaded as a ZIP.
The archive can contain a maximum of 20 files.
The index.html file must be under 150 KB.
Total archive size limit is 512 KB.
File and folder names must only use Latin letters, digits, and the characters -._~.
Banner pixel size must match the target ad block.
All standard graphic ad sizes are supported, including 300x250.
Frequently asked questions
What size is the Yandex Direct HTML5 Banner (ZIP)?
The Yandex Direct HTML5 Banner (ZIP) is 300×250 px, aspect ratio varies (must match ad block).
What is the aspect ratio of the Yandex Direct HTML5 Banner (ZIP)?
varies (must match ad block). At the recommended resolution that is 300×250 px.
What is the maximum file size for the Yandex Direct HTML5 Banner (ZIP)?
Up to 512 KB (total ZIP); index.html < 150 KB, in ZIP (containing HTML5 + JPG/PNG/GIF assets).
What file formats does Yandex Direct accept for the HTML5 Banner (ZIP)?
ZIP (containing HTML5 + JPG/PNG/GIF assets).
Why does Yandex Direct crop my HTML5 Banner (ZIP)?
Yandex Direct shows HTML5 Banner (ZIP) at varies (must match ad block). Upload exactly 300×250 px and keep key content in the safe area so nothing gets cut off.
Is 300×250 still correct for the Yandex Direct HTML5 Banner (ZIP) in 2026?
Yes. Last verified 2026-06 against the official Yandex Direct documentation.
Check your creative
Test a file against this exact spec before you upload it anywhere.
Nothing is uploaded or saved — the check runs entirely in your browser.