YouTube — Non-Skippable In-Stream Ad

Video · Video · Verified 2026-06

Live preview

1920×1080
shown at 24%

In context

Sample feed post

Full specification

Size (px)
Ratio16:9
Max weight256 GB
Max duration15-60 seconds (depending on campaign subtype; some markets cap at 15-20s)
Max video256 GB
Formats · VideoMP4, MOV, MPEG-4, WebM
Text limits Optional companion/CTA text pulled from ad setup

Notes & best practice

Plays before, during, or after other videos and cannot be skipped.

Uses target CPM bidding.

Accepts 16:9, 9:16, or 1:1 aspect ratios.

Duration is 15 to 60 seconds depending on the campaign subtype, though some regions cap duration at 15 seconds.

Frequently asked questions

What size is the YouTube Non-Skippable In-Stream Ad?
The YouTube Non-Skippable In-Stream Ad is 1920×1080 px, aspect ratio 16:9.
What is the aspect ratio of the YouTube Non-Skippable In-Stream Ad?
16:9. At the recommended resolution that is 1920×1080 px.
What is the maximum file size for the YouTube Non-Skippable In-Stream Ad?
Up to 256 GB, in .
How long can the YouTube Non-Skippable In-Stream Ad be?
15-60 seconds (depending on campaign subtype; some markets cap at 15-20s).
Why does YouTube crop my Non-Skippable In-Stream Ad?
YouTube shows Non-Skippable In-Stream Ad at 16:9. Upload exactly 1920×1080 px and keep key content in the safe area so nothing gets cut off.
Is 1920×1080 still correct for the YouTube Non-Skippable In-Stream Ad in 2026?
Yes. Last verified 2026-06 against the official YouTube documentation.

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