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1080×1080
shown at 20%
Feed Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
VK (ВКонтакте) — Universal Ad — Square 1:1
Square · Social · Verified 2026-06
Live preview
1080×1080
shown at 43%
In context
Sample feed post
Full specification
Size (px)
Ratio1:1
Max weight5 MB
FormatsJPG, PNG
Text limits
Title
40 chars
Description
90 chars
CTA
30 chars
Primary text
2000 chars
Primary text
220 chars
Notes & best practice
Minimum size for the 1:1 ratio is 600x600, with 1080x1080 recommended.
On-image text must not exceed 20% of the image area.
The Universal ad is VK Ads' core auto-adaptive format.
Upload all image and video variants for one product, and the system reshapes the creative set across feed, sidebar, fullscreen, and partner networks (VK, OK, mini-apps).
Main text limit is up to 2,000 characters.
Frequently asked questions
What size is the VK (ВКонтакте) Universal Ad — Square 1:1?
The VK (ВКонтакте) Universal Ad — Square 1:1 is 1080×1080 px, aspect ratio 1:1.
What is the aspect ratio of the VK (ВКонтакте) Universal Ad — Square 1:1?
1:1. At the recommended resolution that is 1080×1080 px.
What is the maximum file size for the VK (ВКонтакте) Universal Ad — Square 1:1?
Up to 5 MB, in JPG, PNG.
What file formats does VK (ВКонтакте) accept for the Universal Ad — Square 1:1?
JPG, PNG.
Why does VK (ВКонтакте) crop my Universal Ad — Square 1:1?
VK (ВКонтакте) shows Universal Ad — Square 1:1 at 1:1. Upload exactly 1080×1080 px and keep key content in the safe area so nothing gets cut off.
Is 1080×1080 still correct for the VK (ВКонтакте) Universal Ad — Square 1:1 in 2026?
Yes. Last verified 2026-06 against the official VK (ВКонтакте) documentation.
Check your creative
Test a file against this exact spec before you upload it anywhere.
Nothing is uploaded or saved — the check runs entirely in your browser.