X (Twitter) — Text Ad / Promoted Post (no media)

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AD

This format has no fixed pixel size — the specs below are what matter.

Full specification

Format Text ad

Ration/a

Text limits

Body 280 chars

Link/URL 23 chars

Body 257 chars

Notes & best practice

Plain promoted post with no attached media.

Simplest ad format relying entirely on copy.

No image or video dimensions apply.

Official doc All X (Twitter) sizes Compare “Other” across platforms