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LinkedIn — Conversation Ad Banner (desktop)

Display banner · Social · Verified 2026-06

Live preview

300×250
shown at 100%

In context

On a web page

Full specification

Size (px)
Ratio6:5
Max weight2 MB
FormatsJPG, PNG
Text limits
Message 8000 chars
CTA 25 chars

Notes & best practice

Optional banner for Conversation Ads on desktop only.

Maximum size is 300x250 px, 2 MB, in JPG or PNG format.

Message text is limited to 8,000 characters, and CTA buttons are limited to 25 characters.

This branching format supports multiple CTA buttons per message.

Official doc All LinkedIn sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the LinkedIn Conversation Ad Banner (desktop)?
The LinkedIn Conversation Ad Banner (desktop) is 300×250 px, aspect ratio 6:5.
What is the aspect ratio of the LinkedIn Conversation Ad Banner (desktop)?
6:5. At the recommended resolution that is 300×250 px.
What is the maximum file size for the LinkedIn Conversation Ad Banner (desktop)?
Up to 2 MB, in JPG, PNG.
What file formats does LinkedIn accept for the Conversation Ad Banner (desktop)?
JPG, PNG.
Why does LinkedIn crop my Conversation Ad Banner (desktop)?
LinkedIn shows Conversation Ad Banner (desktop) at 6:5. Upload exactly 300×250 px and keep key content in the safe area so nothing gets cut off.
Is 300×250 still correct for the LinkedIn Conversation Ad Banner (desktop) in 2026?
Yes. Last verified 2026-06 against the official LinkedIn documentation.

Check your creative

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Same format on other platforms

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