LinkedIn — Spotlight / Dynamic Ad Logo

Other · Social · Verified 2026-06

Live preview

100×100
shown at 100%

In context

Sample feed post

Full specification

Size (px)
Ratio1:1
Max weight2 MB
FormatsJPG, PNG
Text limits
Headline 50 chars
Description 70 chars
CTA 18 chars
Company name 25 chars

Notes & best practice

Custom logo for Spotlight Ads (Dynamic Ads on the desktop right rail).

Recommended size is a 100x100 px square JPG or PNG, with an optional 300x250 px background.

The maximum logo file weight is 2 MB.

The ad is personalized to the viewer using their profile photo.

Frequently asked questions

What size is the LinkedIn Spotlight / Dynamic Ad Logo?
The LinkedIn Spotlight / Dynamic Ad Logo is 100×100 px, aspect ratio 1:1.
What is the aspect ratio of the LinkedIn Spotlight / Dynamic Ad Logo?
1:1. At the recommended resolution that is 100×100 px.
What is the maximum file size for the LinkedIn Spotlight / Dynamic Ad Logo?
Up to 2 MB, in JPG, PNG.
What file formats does LinkedIn accept for the Spotlight / Dynamic Ad Logo?
JPG, PNG.
Why does LinkedIn crop my Spotlight / Dynamic Ad Logo?
LinkedIn shows Spotlight / Dynamic Ad Logo at 1:1. Upload exactly 100×100 px and keep key content in the safe area so nothing gets cut off.
Is 100×100 still correct for the LinkedIn Spotlight / Dynamic Ad Logo in 2026?
Yes. Last verified 2026-06 against the official LinkedIn documentation.

Check your creative

Test a file against this exact spec before you upload it anywhere.

Nothing is uploaded or saved — the check runs entirely in your browser.

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