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Snapchat — Collection Ad - Hero Image/Video

Stories / Reels · Social · Verified 2026-06

Live preview

1080×1920
shown at 24%

In context

Full-screen 9:16

Full specification

Size (px)
Ratio9:16
Max weight5 MB (image)
FormatsJPG, PNG
Max duration3-180 sec (3-5 sec recommended)
Max video1 GB
Formats · VideoMP4, MOV
Text limits
Advertiser name 25 chars
Headline 34 chars

Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives.

Notes & best practice

Full-screen hero asset for a Collection Ad.

Follows standard Single Image and Video specs.

Keep critical graphics, logos, and messaging out of the bottom 450 px to avoid clashing with the product tile row.

Official doc All Snapchat sizes Compare “Stories / Reels” across platforms

Frequently asked questions

What size is the Snapchat Collection Ad - Hero Image/Video?
The Snapchat Collection Ad - Hero Image/Video is 1080×1920 px, aspect ratio 9:16.
What is the aspect ratio of the Snapchat Collection Ad - Hero Image/Video?
9:16. At the recommended resolution that is 1080×1920 px.
What is the maximum file size for the Snapchat Collection Ad - Hero Image/Video?
Up to 5 MB (image), in JPG, PNG.
What file formats does Snapchat accept for the Collection Ad - Hero Image/Video?
JPG, PNG.
How long can the Snapchat Collection Ad - Hero Image/Video be?
3-180 sec (3-5 sec recommended).
Why does Snapchat crop my Collection Ad - Hero Image/Video?
Snapchat shows Collection Ad - Hero Image/Video at 9:16. Upload exactly 1080×1920 px and keep key content in the safe area so nothing gets cut off.
Is 1080×1920 still correct for the Snapchat Collection Ad - Hero Image/Video in 2026?
Yes. Last verified 2026-06 against the official Snapchat documentation.

Check your creative

Test a file against this exact spec before you upload it anywhere.

Nothing is uploaded or saved — the check runs entirely in your browser.

Same format on other platforms

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