Snapchat — Standard Commercial (non-skippable)

Video · Social · Verified 2026-06

Live preview

1080×1920
shown at 24%

In context

Sample feed post

Full specification

Size (px)
Ratio9:16
Max weight1 GB
Max duration3-6 sec (100% non-skippable)
Max video1 GB (32 MB or less recommended)
Formats · VideoMP4, MOV
Text limits
Advertiser name 25 chars
Headline 34 chars

Notes & best practice

Non-skippable video ad shown within Snapchat curated content like Shows and Spotlight.

Video only, H.264 encoded, 1080x1920 px, with audio required.

Frequently asked questions

What size is the Snapchat Standard Commercial (non-skippable)?
The Snapchat Standard Commercial (non-skippable) is 1080×1920 px, aspect ratio 9:16.
What is the aspect ratio of the Snapchat Standard Commercial (non-skippable)?
9:16. At the recommended resolution that is 1080×1920 px.
What is the maximum file size for the Snapchat Standard Commercial (non-skippable)?
Up to 1 GB, in .
How long can the Snapchat Standard Commercial (non-skippable) be?
3-6 sec (100% non-skippable).
Why does Snapchat crop my Standard Commercial (non-skippable)?
Snapchat shows Standard Commercial (non-skippable) at 9:16. Upload exactly 1080×1920 px and keep key content in the safe area so nothing gets cut off.
Is 1080×1920 still correct for the Snapchat Standard Commercial (non-skippable) in 2026?
Yes. Last verified 2026-06 against the official Snapchat documentation.

Check your creative

Test a file against this exact spec before you upload it anywhere.

Nothing is uploaded or saved — the check runs entirely in your browser.

Geo Glossary Compare